
Even people born and raised in famously polite Japan are amazed by Iwate Prefecture’s manners.
Just about any cultural guidebook will tell you that bowing is the standard greeting in Japan, but a respectful lowering of the head isn’t only used to say hello. People in Japan also bow when they say good-bye, ask a favor, or show appreciation.
But even with as much mileage as bowing gets in Japanese social interactions, a local custom in Iwate Prefecture, located in Japan’s northeastern Tohoku region, still surprises people from other parts of the country. As shown in the video below (a clip from broadcaster Nippon Television’s Himitsu no Kenmin Show variety program), when pedestrians in Iwate cross the street, they bow to the cars waiting at the intersection.
https://twitter.com/Co2_HERASOU/status/919222342265344000Children in Iwate are taught to do this during elementary school as part of their lessons on etiquette and good citizenship, and while there’s no legal requirement to do so, the habit sticks with a lot of adults, who continue bowing in thanks to motorists throughout their adult lives. The gesture isn’t reserved for uncontrolled intersections either; Iwate locals do this even when crossing in front of cars that are stopped at a red light.
Famously polite as Japan may be, this level of courtesy surprises many from outside Iwate, and the video has attracted comments including:
“I can see bowing if a car stops so you can cross the street where there’s no signal, but it’s weird to do it when they’re stopped at a red light.”
“Isn’t it natural for cars to stop when people are trying to cross the street? I mean, it’s OK to bow in thanks, but who cares if you don’t?
“I’m from Iwate. I always thought everyone did this, but then I moved to Yokohama 40 years ago and did this when I was crossing the street with my coworker, he was really surprised.”
“This is something we should start doing everywhere in the country.”
“Totally agree! If more people show consideration to each other on the streets, it’ll make drivers more polite too.”
There seems to be some truth to that last theory. Cars are indeed required to yield to pedestrians in Japan (especially at red lights), but taking a moment to bow in thanks helps form a sense of connection between drivers, pedestrians, and everyone else who shares the road. While it’s not the sole reason, this increased awareness of each other’s presence is no doubt a factor in Iwate having an extremely low rate of traffic accidents (45th out of Japan’s 47 prefectures in accidents per 100,000 residents, as of a 2013 study), and taking a second to give a bow of thanks seems like a much friendlier and more effective way to promote traffic safety than some other ideas.
Source: Twitter/@Co2_HERASOU via Jin
Top image: Pakutaso

The clever way Japanese drivers thank each other without saying a word【Video】
Japan now has a traffic safety video for cats to watch to help keep them safe on the streets
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Kyoto temple bans visitors from wearing kimono
Japan’s first fall color forecast for 2026 is here!
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】