cool

Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it

Is this ice cream dessert worth the hype?

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7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section

Plus, an exclusive bag of snacks to sprinkle on ramen, inspired by the iconic instant noodles.

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Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]

Packets of curry you can store and eat at room temperature could be the answer to our prayers for portable, smell-safe curry.

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Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations

New stores add a fresh taste and aroma to high-speed travel on Japan’s busiest bullet train route.

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Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited

The 20th birthday of a local legend calls for collaborations with Hello Kitty, Chubu Centrair International Airport, and 15 local businesses.

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Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]

Chocobo, Moogle, and two more Final Fantasy mascot creatures want to go with you on your outside-the-house adventures.

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Toyota Museum’s international retro vehicle parade returns to Aichi this autumn

Cruise over to Moricoro Park for 120 vintage cars or apply and show off your own pre-1997 classic.

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7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety

Convenience store chain tests our limits by turning the divisive flavour into a cream sandwich.

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Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show

We test the sourness of the juice but get distracted by a surprise performance.

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Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat

These dress shirts are sure to have fans.

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Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo

Sip on Starbucks in a setting once linked to infectious diseases.

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Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms

New Japan-exclusive collectibles are only available at select locations.

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Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]

Mega Rayquaza comes to Shinjuku from the stratosphere.

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Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick

Meanwhile, Totoro is as adorable as ever, thanks to being Totoro, in his own magnetic figure form.

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Studio Ghibli releases Japanese curry shirts in honour of anime about the studio’s staff

Test your Ghibli fan level with your knowledge of this character and his unusual restaurant policy. 

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Dance with demons in Kyoto at this Edo-period Japanese Halloween festival

Turning a samurai film set into a monster dance party with J-pop choreography.

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This Japanese train station has a Giant Evangelion Spear of Longinus and lets you ride Eva art trains

The real-world Village-3 deepens its anime connection.

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Hatsune Miku, VTuber Suisei Hoshimachi perform opening pitch at pro baseball game in Japan [Video]

Suisei throws smoke, some commenters throw shade.

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Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]

Sleepy Pokémon and smiling faces from an adorable fan event going on in Japan right now.

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Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?

New Hiyashi Cup Noodle cuts out the need for boiling water, so we put it to the test.

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