
AKB48 couldn’t give her spot to another idol, so they found a way to put her in the video even if she wasn’t physically present.
If you’re filming a music video for Japanese idol supergroup AKB48, it doesn’t seem like it should be such a big problem if one of them is out sick. AKB48 is made up of four dozen idols, so if one of them needs to take the day off, just pick one of the remaining 47 to fill in, right?
Except it’s not quite that easy. One of the reasons Japan’s idol industry is so robust, despite being marketed to a much narrower niche than mainstream J-pop, is because fans are encouraged to buy multiple copies of the same CD in order to get more ballots to vote for their favorite vocalist with. The winner of these popularity contests often gets the honor of being the group’s “center,” or most prominently featured performer, for its next music video, which is what happened for 21-year-old Jurina Matsui following the most recent AKB48 “election,” which was held in June.
▼ Jurina Matsui, who also ranked seventh in a poll of Japan’s most beautiful idol singers
東海テレビ「スイッチ!」に出演します😍
— 松井珠理奈(ハリウッドJURINA) (@JURINA38G) May 30, 2018
総選挙についてもお話します🎵
このあとみてね✨ pic.twitter.com/EBswSZ8aFk
At least, that’s what was supposed to happen. Unfortunately, when the time came to film the video for “Sentimental Train,” AKB48’s 53rd single, Matsui was too sick to take part. But since fans had given Matsui the most votes in June, the producers couldn’t replace her with another singer in the video, so instead they replaced her with a CG model and manga illustrations.
▼ The dancing CG version of Matsui, front and center
During their indoor dance scenes, the other featured singers perform in a missing idol formation, with a CG construct of Matsui, wearing a matching outfit, digitally inserted. At points where the camera would have cut to a closeup of her, instead a black and white illustration of her face appears onscreen.
The lengthy 10-minute video has a hefty story element, loosely retelling the legend of Princess Kaguya, who briefly left her home on the moon to live on Earth. Because of that, Matsui was scripted to have several scenes of dialogue with fellow idol Akari Suda. Instead, Matsui once again appears in anime-style illustrated form, with her lines written onscreen as text before the camera cuts back to Suda, who speaks her lines aloud, as seen in the video here.
There’s a palpable romantic tension to Suda and the simulated Matsui’s scenes, which is added to by the fact that the manga illustrations come courtesy of Takako Shimura, creator of LGBT manga such as Wandering Son and Aoi Hana/Sweet Blue Flowers.
Surprisingly, the video has several cuts featuring what are supposed to be Matsui’s back or hands, essentially fessing up to the fact that a body double was used instead.
▼ Matsui’s actual back
松井雅人選手がホームラン😍😍😍
— 松井珠理奈(ハリウッドJURINA) (@JURINA38G) May 31, 2018
同じ松井で、背番号と同じお誕生日なんです❗
ユニフォーム買っちゃいました🎵🎵🎵#どらほー pic.twitter.com/ZUq9gLUnYN
Still, the CG and manga visuals make it so Matsui is still technically the video’s “center,” even if she’s not actually in it. But don’t worry that Matsui has missed her chance to shine in-the-flesh. The producers are labeling the video the “unfinished version,” implying that once Matsui is well enough to spend time in front of the camera, her scenes will be filmed and spliced in, thus giving fans two versions of the “Sentimental Train” video to enjoy, and, of course, buy, should the producers decide to sell them separately.
Source: Livedoor News/Daily via Jin, YouTube/AKB48
Images: YouTube/AKB48
Follow Casey on Twitter, where he’d be open to the idea of having his face in videos replaced by a Rumiko Takahashi or Kia Asamiya manga portrait.





Japan’s most beautiful idol singer faces, with AKB48 barely cracking the top 10【Survey】
AKB48, Japan’s biggest idol singer group, apologizes for selling “Date Tickets”
Idol singer mega-group AKB48 cancels annual General Election following string of scandals
Former idol singer arrested on fraud charges, police say she found victims through dating apps
Former AKB48 idol singer gets proposed to on first date, says yes, is now married
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
99-year-old woman rescued while attempting to climb Mt. Fuji
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
“There are many mentally unwell girls in AKB48” claims ex-member of Japan’s top idol singer group
Idol group AKB48’s new song is the third-best-selling Japanese single CD of all time【Video】
Idol supergroup AKB48 abolishes team system, team sayonara concerts to be held this summer
Beautiful idol singer leaves show business, opens delicious ramen restaurant in Tokyo
Want some canned Japanese idol air? Smartphone virtual crane game offering exactly that as prize
New single moves AKB48 to second place on all-time Japanese CD sales list, but is it enough?
Tokyo’s AKB48 idol-themed cafe announces sudden, permanent closure
AKB48 signs removed from exterior of AKB48 Theater building in Akihabara
AKB48’s final original member, who had to shave her head, is leaving the group
Japanese idol singer reveals three simple phrases men need to use to be popular with women
AKB48’s new idol outfits are so stylish everyone’s talking about the company that makes them
Gundam conquers AKB48? Mobile suit cafe closes to expand, may take over idol eatery’s territory