Luce is an attempt to form connections via “the pop culture so beloved by our young people.”
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MOST POPULAR
Now
- Tokyo restaurant isn’t kidding about the name of its overflowing rare wagyu-ju【Photos】
- New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
- Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
- Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
- Japan’s Pokémon donuts are evolving as Diglett grows into Dugtrio churro!
- Tanuki bread arrives at Japanese bakeries with a sweet surprise and steals our hearts【Photos】
- Starbucks releases new Wicked tumblers in Japan
- Should DJs be the next big thing in Japanese preschools? This principal seems to think so
- Japanese manhole covers become a hit with foreign tourists in off-the-beaten path Tokyo area
- New Mario Kart Happy Meal toys are racing up to McDonald’s Japan【Video】
Weekly
- Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
- Pringles releases a limited-edition sweet flavour in Japan
- Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
- Secret hot spring onsen in Japan is a hidden gem waiting to be discovered by tourists
- Dark and edgy Jujustu Kaisen teams up with bright and cheery Sanrio for new merch line【Pics】
- Japanese samurai randoseru backpack lets you carry the bushido spirit with you wherever you go
- Starbucks Japan releases exclusive new holiday goods at Reserve Roastery Tokyo
- Overwhelmed by modern social media? Japanese company is bringing back pagers with an emoji-twist
- Discovered: An even better way to open Japanese convenience store rice balls【Video】
- Does Starbucks Japan’s new holiday Frappuccino really taste like a cup of fallen snow?
Monthly
- Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
- Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
- Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
- Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
- Studio Ghibli releases new Howl’s Moving Castle goods that capture the magic from the anime movie
- Adult Jam Bread causes a stir at store in Tokyo
- What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
- Tsukemen ramen restaurant becomes a hit with foreign tourists in Tokyo
- Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
- Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
- [Deleted] Article written for April Fool’s Day 2018
- Japanese government to make first change to romanization spelling rules since the 1950s
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
- Japanese convenience store Family Mart announces abolishment of eat-in spaces
- Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
- Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
- Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
RECOMMENDED STORIES
- Tanuki bread arrives at Japanese bakeries with a sweet surprise and steals our hearts【Photos】
- Starbucks releases new Wicked tumblers in Japan
- Should DJs be the next big thing in Japanese preschools? This principal seems to think so
- Japanese manhole covers become a hit with foreign tourists in off-the-beaten path Tokyo area
- New Mario Kart Happy Meal toys are racing up to McDonald’s Japan【Video】
- New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
- Hello Kitty shows up at Baskin-Robins Japan for 50th birthday party with special sweets and merch
- Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
- Japan’s adorable new Nikukyu notebooks have the squeezable feel of cat and dog paw pads【Photos】
- Studio Ghibli anime Paper Shadow Art craft kits back in stock in time for the holidays【Pics】
- Mr. Sato gets surprised with the Mr. Sato Car for his birthday
- Old-school titillation: A trip to one of Tokyo’s few surviving “telephone clubs”
- Japan’s Fake Black Stockings offer sheer looks and winter-cold protection
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