Hey, I know that brand! Designers reinvent six world-famous logos in Chinese

Whether you speak the language or not, thanks to their logos and packaging, when you see a familiar product like Mars or Coca Cola in a foreign country, you recognise it immediately. Multinational companies pay vast sums of money to reinvent their logos for use abroad, taking great pains to ensure that while the characters may change, the brand, style and message remain the same.

Along with fellow creative Stephen Wright, Shanghai-based freelance designer and illustrator Niek van Wingerden is currently making waves over on creative portfolio site Behance where he is displaying a collection of six world-famous logos, re-imagined in Chinese.

Even if you don’t speak the lingo, we know you’ll recognise these logos!

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