South by Southwest

Sony developing audio player that delivers music to you without putting a device in your ear

Company’s first Future Lab design aims to revolutionize how we listen to music.

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J-pop unit Perfume’s innovative projection mapping at US performance creates worldwide buzz

Perfume, the three-member electro-pop group from Hiroshima, Japan, took to the stage for a special performance at the 2015 South by Southwest (SXSW) festival in Austin, Texas. The annual event, held this year from March 13-22, always includes a unique lineup of musical artists, independent films, conference panels, and technological exhibitions, all carefully selected to showcase the highest levels of creativity in the current industry.

Even in that environment, Perfume’s musical and dance performance seems to have blown away the crowd with its ground-breaking use of projected visuals. Is their performance really happening in the physical world? Folks from around the world who’ve seen the video online say it’s enough to give them goosebumps!

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