Sprint

SoftBank users in Japan able to roam all the way to the USA and pay the same rates

Japanese telecom giant SoftBank has announced a new promotional campaign for its users starting soon called America Hodai (America Unlimited) where users traveling to the United States can enjoy the same rates on voice calls and internet usage as they do in Japan for no additional charge.

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Sprint takes a cue from popular Japanese ad campaign in bizarre “Framily” commercial

Sprint’s new commercial featuring a “framily” that includes a father who is a talking hamster and daughter who only speaks French is definitely weird. If you live in the US, you may have caught the 30 second clip during prime time Monday evening and were left with an upturned eyebrow and slight frown. But this strange commercial isn’t quite an original creation. The Sprint framily was actually inspired by a long-running marketing campaign over in, you guessed it, Japan.

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