When your trying to sell your music in this day and age, it helps to get a little creative with your videos.
Urbangarde
Urbangarde first caught my attention last year with the release of their video for “Sakura Memento”, a song off the 2014 album Utsukushii Kuni. I’ve been rocking out to their music and pondering their quixotic videos in the many months since then, enjoying their mix of pop, rock, and electronic music. So when a chance meeting resulted in the opportunity to sit down and talk with the band’s vocalists Yoko Hamasaki and Temma Matsunaga, I nearly popped out of my skin with excitement!
If you’ve ever wondered how they come up with lyrics, why they’re so “negative,” and whether they enjoy touring or recording more, read on. Also, be sure to check out their latest video for the new single, “Coin Locker Babies”, after the jump!
It’s been a good few months for weird music videos, hasn’t it? With BABYMETAL, Avril Lavigne, and Die Antwoord all confusing us in good and/or bad ways (seriously, Avril?), it might seem like there’s no room for crazy music left in your head. But you’d be wrong, because today we have for you the most recent offering of the electro-pop-rock band Urbangarde. And the video isn’t just visually striking–the music is guaranteed to get stuck in your head for the next couple of days! It’s a problem we haven’t figured out to solve yet.
Though, we have to admit that we’re not trying very hard.
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