
You have to admit, Japan really knows how to raise money for a good cause. First there was the charity breast squeeze back in August, which managed to raise over 4,000,000 yen (US$48,500) in two days, all of which was donated to an AIDS charity.
Now, in honor of World AIDS Day, Japanese adult goods maker TENGA is asking men across the globe to take matters into their own hands by selling a line of limited-edition designer male sex toys and donating all the proceeds to AIDS awareness and prevention.
Each toy was designed by one of twelve international fashion brands and artists, and will be sold as a part of the “Respect Yourself Project,” an annual fundraising initiative started by TENGA in 2010 to raise awareness and of AIDS and HIV in Japan and abroad.
Though the percentage of the population living with HIV/AIDS in Japan remains one of the lowest in the world (.01% as of 2006), the number of new cases have been increasing rapidly over the past few years, due to fear of social discrimination and overall lack of awareness among the general public, and apathy among the government and media.
According to Inter Press Service, the Japanese government bases their official HIV/AIDS statistics on tests, which greatly understates the actual figures. In addition, voluntary testing has been dropping in recent years, despite it being free, and the the use of condoms has plunged from 700 million annually in 2001 to 200 million in 2011, which has further contributed to the spread of sexually transmitted diseases.
TENGA, which has sold over 19 million male masturbation toys worldwide since production began in 2005, launched the Respect Yourself Project three years ago in hopes of reversing this trend.
As they explain on the Respect Yourself Project 2012 website:
Worlds AIDS Day is on December 1 and was established in 1988 to increase awareness of and fight the stigma surrounding people living with HIV and AIDS.
The TENGA Respect Yourself line-up will also go on sale December 1. Information on how to purchase the toys can be found on the website here.
How about it guys? Why not treat yourself to a TENGA for Worlds AIDS Day next month? We think you’ll find that donating to a good cause never felt so good.
Source: Tenga Global, World Aids Day
▼ The 2012 designs. We’d like to reiterate that these are not for decoration. They go on your penis.













Japanese adult site will donate to AIDS charity—if you can resist looking at their breasts
Sweet Charity indeed! Hello Kitty teams up with world-renowned patissier for a worthy cause
Japanese criminals are now using crabs to hunt for burglary targets
Woman in Japan breaks into home of complete stranger just to slap him in the face
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says