Since its first performance 100 years ago, Japan’s Takarazuka Revue has been the country’s most respected theater company. While the troupe is known for its lavish costume and set designs, as well as its bombastic musical performances, its most distinctive characteristic is that the group is composed entirely of actresses, with women playing both male and female roles.
To their fans, Takarazuka actresses are the epitome of grace and poise. There are a lot of pitfalls that have to be avoided to maintain that pristine image, though, as shown by the company’s list of the 25 marks of ugly women.
Recently, a number of former Takarazuka actresses were interviewed on the NHK morning talk show Asa Ichi. Among those who appeared was Mizuki Hashimoto, who has gone on to a career in acupuncture since leaving the stage.
Like many respected organizations in Japan, Takarazuka takes its traditions very seriously, and has established several of them in the century since it came into being. Hashimoto explained that the company has a set of 25 things that make a woman ugly, which veterans of the troupe pass down to new members.
Let’s take a look at the list, which states that ugly women:
1. Never smile
2. Never say ‘thank you’
3. Never say something tastes good
4. Have no energetic spark
5. Have no confidence
6. Complain
7. Have no hope or faith in their hearts
8. See the negative in everything around them
9. Don’t know they are ugly
10. Speak in a small, timid voice.
11. Let themselves get hurt over trivial things
12. Are jealous of others
13. Have no light in their eyes
14. Smirk
15. Shift blame to others
16. Hold grudges
17. Look at everything in a tragic light
18. Either can’t or choose not to realize when they have a problem
19. Don’t give their all for others
20. Don’t trust others
21. Have no desires in their personal life or career
22. Are boastful and lack humility
23. Don’t accept advice
24. Assume they’re always right
25. Darken the mood just by being present.
We have to admit, none of these sound particularly appealing. Even Number 3, never saying something tastes nice, can be a downer for those around you if your standards are so high you can never show any joy in social dining situations.
A couple of these seem like a bit of a paradox, though. For example. Number 9 tells us that ugly women don’t realize they’re ugly. Of course, women who aren’t ugly, by definition, don’t realize that. What’s more, if we accept that not realizing you’re ugly makes you that way, shouldn’t it follow that doing the opposite, realizing you are ugly, makes you, in fact, not ugly? Wait, my brain hurts…
So wait, does this mean no one’s ugly, or everyone is?
Number 17, taking a tragic outlook on life, also seems just a teeny bit hypocritical, considering that many of Takarazuka’s best-loved plays are romantic tragedies.
▼ Takarazuka’s production of Romeo and Juliet is not a wackily reimagined comedy.
▼ Nor does this look particularly cheery
Overall though, most of the items on the list make sense. As a matter of fact, taken as a whole, it’s such good advice that saying it’s for those aspiring to be beautiful seems like an unnecessary limitation, as does dumping all of these maxims on one side of the gender line.
It’d be a lot more accurate to say these are simply 25 things to avoid if you want to be a good person, regardless of whether you’re a woman or a man (or just play one on the stage).



Japan’s all-female Takarazuka theater has enlightened 31.5:1 female to male bathroom stall ratio
All-female Final Fantasy musical stage play coming from Japan’s Takarazuka troupe
Japan’s all-female Takarazuka Revue to perform in U.S.A. this summer
Anime music legend Yoko Kanno to compose music for Japan’s Takarazuka all-female revue
Anime’s greatest pervert inspires all-female stage play in Japan with Takarazuka City Hunter
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Can you name 5 traditional Japanese arts that are distinctly female? 【Women in Japan Series】
Four Japanese women chosen for world’s 100 most beautiful faces, four men make handsome list
Japanese cosmetics ad has women recoiling in horror as ugly man tries to help one of them【Video】
New interview series with China’s unmarried women shows, shrinks attitude gap between generations
Japan’s most beautiful idol singer faces, with AKB48 barely cracking the top 10【Survey】