beauty

It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

Read More

Japanese high school girls remind us of the joys of country life in heartwarming Mt Fuji photo

So much of what we love about Japan captured in one beautiful image. 

Read More

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

Read More

We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

Read More

Why is the Japanese wig industry flourishing in the pandemic when other businesses struggle?

Sales not of party wigs or cosplay wigs, but everyday wigs–especially for men–are booming right now!

Read More

We see an ad recruiting “Nose Hair Craftsmen”, get curious, visit the shop to see what it’s about

What is a Nose Hair Craftsman and what does one do?

Read More

Mt Fuji photo tricks the eye by looking like a moody ink painting

Is this real life or a scene from an eerie video game?

Read More

Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

Read More

“Miraculous” cloud over Mt Fuji stuns the Internet

A sight so otherworldly even the photographer doubts whether they’ll see it again. 

Read More

“Floating” Mt Fuji and shrine gates capture the hidden beauty of Japan【Photos】

Ethereal images emanate a quiet beauty that’ll take your breath away. 

Read More

Is it okay to bleach hair that has been surgically transplanted? Seiji reports on his hairline

Our resident otaku signed up to be the Internet’s guinea pig…the first to document bleaching his transplanted hair.

Read More

Do this Japanese cosmetics company’s “small face” masks make a big difference in your beauty?

We test whether Kate’s kogao masks help with one of Japanese women’s most desired beauty goals.

Read More

Medi Lift: the Japanese beauty product that promises facelift results without surgery

Will two weeks in this mask give our reporter cheekbones to die for? 

Read More

Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】

Our resident 100 yen shop expert tries to become better-looking while still keeping his wallet beautifully full.

Read More

Can this crazy LED robo mask make us better-looking? Let’s find out!【Experiment】

Sure, we could wash our face and get plenty of sleep, but let’s see what crazy technology can do instead!

Read More

Japanese model proudly displays armpit hair on giant ad at Shibuya

Japan’s poster girl for self-love and diversity wants us to embrace body hair choices.

Read More

Pandemic hair trend: A haircut to match your mask not your face

Top stylist at a Japanese salon in Tokyo says there are three important points to looking good while wearing a face mask. 

Read More

Our balding reporter tries to fix his male pattern baldness with medications and topical sprays

And here’s a half-year report of how his hair is doing!

Read More

“Beauty dictionary” for Japanese elementary girls advises braindead phrases for boys to like them

Because the key to being liked is scrubbing away your personality.

Read More

Affordable luxury AND cheap beauty? We test Japan’s 100-yen Steam Face Mask【Photos】

Our 100 yen shop expert puts his face on the line.

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11