beauty

Does Daiso’s crazy 100-yen Face Trainer really make you more beautiful? We find out【Experiment】

A glut of GIFs chronicle our reporter’s journey as he makes himself look weird in an effort to also make himself look handsome.

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Style your hair like a cat with kitty saliva hair gel from Japan

There’s no better place to take grooming cues than from the pet world.

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Japanese omamori good-luck charm pouches are here to protect your lips as stylish balm holders

Over 40 handcrafted designs to choose from, many made with thousand-year-old Fujiyama-ori tradition.

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Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

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Everyone cuts their toenails wrong, says Japanese doctor, and here’s how to do it correctly

Frustrated doctor is tired of seeing improper length and shape.

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Gwyneth Paltrow visits Japan, dines on sushi and soba as Goop beauty brand debuts in Tokyo

New Goop pop-up shop and cafe opens in Tokyo for a limited time.

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Japan’s host club king wants to sell you some US$490 hair product in a tiny, tiny bottle

Roland also has a “must-have” hangover cure that can be yours for just a little over 100 bucks.

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Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE

The CG-created model is getting her big break in the fashion industry!

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30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】

As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.

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Lush Japan-exclusive bath bombs from Harajuku store coming to stores worldwide this spring

Bathe with some famous Japanese icons, including sushi, ninjas, and Godzilla.

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Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends

One woman, decades of different eyebrows.

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Junon Super Boy Contest finalist wows the Internet with his beauty

He’s like a pretty boy manga come to life.

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Miss Universe Japan debuts Sailor Moon ninja transformation dress as national costume for 2018

Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.

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Anime magical girl spokesmodel tells Japanese women not to feel bad about dying their hair【Video】

Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.

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The Body Shop unveils handsome anime wizard characters for vegan beauty product in Japan

The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.

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We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen

Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?

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Japanese smart mirror with sexy anime voice will feed women compliments, read their moods【Video】

Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.

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Survey picks “thin” as second-least-attractive body type for Japanese women

Heavier body type picked as cutest for second year in a row.

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We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.

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Japanese advertising company selling space on young women’s armpits, recruiting models【Photos】

Hopefully those ads are waterproof.

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