beauty

Does getting a perm help hide the thinning hair spots on your head? We try it and find out

Inspired by a celebrity, our reporter tries a simple solution. 

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Rice bran, the skincare product used by Japanese women for centuries and now Chloë Grace Moretz

The American actress chatted to Vogue Magazine about her beauty secrets, with one in particular thrilling Japanese fans.

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Real-life Spirited Away train line found in Japan?

Waterside train route in rural Japan looks like a scene from a Studio Ghibli film.

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We try super spicy lip plumping gloss to see if it works…and “we” means everyone in the office

Whose lips plumped up the most with this K-beauty brand lip gloss? We find out!

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This unstaffed Japanese train station is like a Ghibli anime come to life

Little-known gem has one of the most beautiful views in Japan.

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You’re not supposed to drink this special sake from Japan【Non taste-test】

Suppin doesn’t have a place at the table, but it’s definitely got a spot in our home now.

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Channel your favorite Pokémon with new Pokémon-inspired nail polish colors

Both adults and children can celebrate their love of Pokémon through nail polish with this line!

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Razor company Schick Japan to to promote body positivity by discarding the phrase “unwanted hair”

Schick doesn’t want you thinking about body hair as a bad thing!

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Here’s what happens when you take medicine and supplements for baldness for two years straight

Our reporter shows before and after photos that are quite impressive!

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New Year lucky bag from makeup giant Shu Uemura may disappoint makeup buffs but thrill otaku

Maybe the real luxuries are the pirates we met along the way.

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We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box

Does Yodobashi Camera live up to expectations with its highly popular lucky bags?

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Magical train ride through Japan’s autumn leaves is like travelling to a different world【Video】

Rail company makes passengers dreams come true at this special “Maple Tunnel” in Kyoto

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Cosplay makeup hack: How to bring anime sparkle to your eyes

Sailor Moon is here to give us a tutorial in transformation magic!

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Beautiful Mt Fuji photo looks like a buggy video game scene

Japanese photographer shares a simple hack to achieve a surreal shot. 

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Does this “Mother Milk” eau de toilette really smell like a newborn baby? We ask a baby

A sniff test reveals surprising results. 

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We try a skincare device that’s supposed to improve the effectiveness of our beauty products

Does Panasonic’s Ion Effector actually help your moisturizer penetrate your skin better?

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Japanese high school girls remind us of the joys of country life in heartwarming Mt Fuji photo

So much of what we love about Japan captured in one beautiful image. 

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Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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