beauty

You’re not supposed to drink this special sake from Japan【Non taste-test】

Suppin doesn’t have a place at the table, but it’s definitely got a spot in our home now.

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Channel your favorite Pokémon with new Pokémon-inspired nail polish colors

Both adults and children can celebrate their love of Pokémon through nail polish with this line!

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Razor company Schick Japan to to promote body positivity by discarding the phrase “unwanted hair”

Schick doesn’t want you thinking about body hair as a bad thing!

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Here’s what happens when you take medicine and supplements for baldness for two years straight

Our reporter shows before and after photos that are quite impressive!

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New Year lucky bag from makeup giant Shu Uemura may disappoint makeup buffs but thrill otaku

Maybe the real luxuries are the pirates we met along the way.

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We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box

Does Yodobashi Camera live up to expectations with its highly popular lucky bags?

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Magical train ride through Japan’s autumn leaves is like travelling to a different world【Video】

Rail company makes passengers dreams come true at this special “Maple Tunnel” in Kyoto

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Cosplay makeup hack: How to bring anime sparkle to your eyes

Sailor Moon is here to give us a tutorial in transformation magic!

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Beautiful Mt Fuji photo looks like a buggy video game scene

Japanese photographer shares a simple hack to achieve a surreal shot. 

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Does this “Mother Milk” eau de toilette really smell like a newborn baby? We ask a baby

A sniff test reveals surprising results. 

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We try a skincare device that’s supposed to improve the effectiveness of our beauty products

Does Panasonic’s Ion Effector actually help your moisturizer penetrate your skin better?

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Japanese high school girls remind us of the joys of country life in heartwarming Mt Fuji photo

So much of what we love about Japan captured in one beautiful image. 

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Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Why is the Japanese wig industry flourishing in the pandemic when other businesses struggle?

Sales not of party wigs or cosplay wigs, but everyday wigs–especially for men–are booming right now!

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We see an ad recruiting “Nose Hair Craftsmen”, get curious, visit the shop to see what it’s about

What is a Nose Hair Craftsman and what does one do?

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Mt Fuji photo tricks the eye by looking like a moody ink painting

Is this real life or a scene from an eerie video game?

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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“Miraculous” cloud over Mt Fuji stuns the Internet

A sight so otherworldly even the photographer doubts whether they’ll see it again. 

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