beauty

Pandemic hair trend: A haircut to match your mask not your face

Top stylist at a Japanese salon in Tokyo says there are three important points to looking good while wearing a face mask. 

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Our balding reporter tries to fix his male pattern baldness with medications and topical sprays

And here’s a half-year report of how his hair is doing!

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“Beauty dictionary” for Japanese elementary girls advises braindead phrases for boys to like them

Because the key to being liked is scrubbing away your personality.

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Affordable luxury AND cheap beauty? We test Japan’s 100-yen Steam Face Mask【Photos】

Our 100 yen shop expert puts his face on the line.

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Get ready with Roland, the top-earning host in Japan【Video】

Roland, “King of the Hosts”, shares his morning routine on YouTube.

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Our male reporter got hair removed from his “delicate zone”, dishes on the whole experience

Hirazi tells us all the good and bad things that resulted from removing his pubic hair

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Now you can own the eyes of “once in a millennium” idol Kanna Hashimoto

Taking idol worship to a whole other level.  

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Age-ravaged Mr. Sato seeks beauty help from Lift Up Trainer Buru Buru Buru Ko

Mr. Sato shoves vibrating plastic lips in his mouth in hopes of reclaiming his youth.

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Confessions of a 46-year-old Japanese male pole dancer

Mr. Sato shares how pole dancing changed his life and could change yours.

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Does Daiso’s crazy 100-yen Face Trainer really make you more beautiful? We find out【Experiment】

A glut of GIFs chronicle our reporter’s journey as he makes himself look weird in an effort to also make himself look handsome.

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Style your hair like a cat with kitty saliva hair gel from Japan

There’s no better place to take grooming cues than from the pet world.

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Japanese omamori good-luck charm pouches are here to protect your lips as stylish balm holders

Over 40 handcrafted designs to choose from, many made with thousand-year-old Fujiyama-ori tradition.

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Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

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Everyone cuts their toenails wrong, says Japanese doctor, and here’s how to do it correctly

Frustrated doctor is tired of seeing improper length and shape.

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Gwyneth Paltrow visits Japan, dines on sushi and soba as Goop beauty brand debuts in Tokyo

New Goop pop-up shop and cafe opens in Tokyo for a limited time.

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Japan’s host club king wants to sell you some US$490 hair product in a tiny, tiny bottle

Roland also has a “must-have” hangover cure that can be yours for just a little over 100 bucks.

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Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE

The CG-created model is getting her big break in the fashion industry!

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30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】

As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.

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Lush Japan-exclusive bath bombs from Harajuku store coming to stores worldwide this spring

Bathe with some famous Japanese icons, including sushi, ninjas, and Godzilla.

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