beauty

Junon Super Boy Contest finalist wows the Internet with his beauty

He’s like a pretty boy manga come to life.

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Miss Universe Japan debuts Sailor Moon ninja transformation dress as national costume for 2018

Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.

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Anime magical girl spokesmodel tells Japanese women not to feel bad about dying their hair【Video】

Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.

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The Body Shop unveils handsome anime wizard characters for vegan beauty product in Japan

The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.

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We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen

Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?

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Japanese smart mirror with sexy anime voice will feed women compliments, read their moods【Video】

Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.

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Survey picks “thin” as second-least-attractive body type for Japanese women

Heavier body type picked as cutest for second year in a row.

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Give yourself a Japanese head spa at home with this nifty gadget from the 100 yen store

We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.

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Japanese advertising company selling space on young women’s armpits, recruiting models【Photos】

Hopefully those ads are waterproof.

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“Hair Extension Bangs” from a 100-yen store: A bargain to beautify the bald and bereft

Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
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Cosmetic wizardry: Asian women removing makeup to reveal their true selves goes viral【Video】

Watch them undergo some serious transformations.

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Faced with a dilemma of choosing between Korean or Japanese makeup, Meg decides to do both【Pics】

Which do you think suits her better?

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Japan’s extra-slim “Cinderella weight” diet target sparks debate online over health concerns

Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.

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Japanese beauty magazine asks readers to identify the one crossdresser among 12 beautiful women

An interesting campaign that shows off the power of their products.

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Eight beauty products recommended by Japanese Twitter for a great “au natural” look

Japanese netizens recommend these products if you prefer a lighter make-up style.

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Give in to the beautiful side of the Force with Japan’s new Star Wars skincare masks

Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.

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People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.

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Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

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Seven Japanese beauty products recommended by Twitter that are perfect for lazy girls

Can’t be bothered to to spend hours in front of the mirror? These products are for you!

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How to make your own KFC bath without Japan’s official Kentucky Fried Chicken bath salts【Video】

Eleven herbs and spices plus one bathtub makes for an unforgettable beauty ritual.

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