beauty

Mt Fuji photo tricks the eye by looking like a moody ink painting

Is this real life or a scene from an eerie video game?

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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“Miraculous” cloud over Mt Fuji stuns the Internet

A sight so otherworldly even the photographer doubts whether they’ll see it again. 

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“Floating” Mt Fuji and shrine gates capture the hidden beauty of Japan【Photos】

Ethereal images emanate a quiet beauty that’ll take your breath away. 

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Is it okay to bleach hair that has been surgically transplanted? Seiji reports on his hairline

Our resident otaku signed up to be the Internet’s guinea pig…the first to document bleaching his transplanted hair.

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Do this Japanese cosmetics company’s “small face” masks make a big difference in your beauty?

We test whether Kate’s kogao masks help with one of Japanese women’s most desired beauty goals.

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Medi Lift: the Japanese beauty product that promises facelift results without surgery

Will two weeks in this mask give our reporter cheekbones to die for? 

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Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】

Our resident 100 yen shop expert tries to become better-looking while still keeping his wallet beautifully full.

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Can this crazy LED robo mask make us better-looking? Let’s find out!【Experiment】

Sure, we could wash our face and get plenty of sleep, but let’s see what crazy technology can do instead!

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Japanese model proudly displays armpit hair on giant ad at Shibuya

Japan’s poster girl for self-love and diversity wants us to embrace body hair choices.

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Pandemic hair trend: A haircut to match your mask not your face

Top stylist at a Japanese salon in Tokyo says there are three important points to looking good while wearing a face mask. 

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Our balding reporter tries to fix his male pattern baldness with medications and topical sprays

And here’s a half-year report of how his hair is doing!

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“Beauty dictionary” for Japanese elementary girls advises braindead phrases for boys to like them

Because the key to being liked is scrubbing away your personality.

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Affordable luxury AND cheap beauty? We test Japan’s 100-yen Steam Face Mask【Photos】

Our 100 yen shop expert puts his face on the line.

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Get ready with Roland, the top-earning host in Japan【Video】

Roland, “King of the Hosts”, shares his morning routine on YouTube.

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Our male reporter got hair removed from his “delicate zone”, dishes on the whole experience

Hirazi tells us all the good and bad things that resulted from removing his pubic hair

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Now you can own the eyes of “once in a millennium” idol Kanna Hashimoto

Taking idol worship to a whole other level.  

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Age-ravaged Mr. Sato seeks beauty help from Lift Up Trainer Buru Buru Buru Ko

Mr. Sato shoves vibrating plastic lips in his mouth in hopes of reclaiming his youth.

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Confessions of a 46-year-old Japanese male pole dancer

Mr. Sato shares how pole dancing changed his life and could change yours.

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