
When you get to be as big a company as Toyota, you can afford to go out and get A-list talent for your commercials. Over the last few years, the automaker’s created a series of ads starring boy band SMAP’s Takuya Kimura and film icon Beat Takeshi.
In the commercials, collectively known as ReBORN, Kimura and Takeshi play historical figures Oda Nobunaga and Toyotomi Hideyoshi, reincarnated in modern Japan. The latest installment even has a special guest star as Hugh Jackman, Wolverine himself, shows up to help spread the word about Toyota’s newest eco-friendly cars.
Jackman actually appears in two Toyota ads. In the more straightforward of the two, he drives along the coast in a hybrid Crown sedan, sings an English version of J-pop vocal group Greeeen’s “Kiseki,” and really doesn’t do a whole lot else.
▼ Well, except for look dapper, of course.
On the other hand, the actor’s work in the 18th ReBORN commercial is a little more surreal. Titled Ferry Chapter, and viewable here on Toyota’s website, it opens with the reborn samurai Nobunaga and Hideyoshi reminiscing on their experiences trading with European merchants in the 16th century.
“In those days, we were overwhelmed by the technology and production of the rest of the world, and how they had things like guns and cakes,” recalls Hideyoshi.
▼ Guns and cakes. Really, who could ask for anything more?
Nobunaga thinks Japan may have reached a turning point, though. “Japan can become a world leader in hydrogen technology,” he points out, before going on to talk about a new car from Toyota that produces only water as a byproduct of its operation.
“It’s called the Mirai,” Nobunaga explains, which is also the Japanese word for “future.” “The name’s a little on the nose,” he admits as footage is shown of the car, which Toyota expects to have ready for market next March.
“Japan, which has few natural resources, can develop a hydrogen society for the future of the planet,” Nobunaga declares. “Doesn’t that sound great?” he asks. Before his companion can answer, though, their conversation is interrupted by some very thickly accented Japanese coming from a very famous face.
“That’s the golden country, Jipangu, for you!” the sea captain exclaims, using the name for the country which Japan thinks used to be much more in vogue among non-Japanese speakers than it really was.
▼ In a way, it’s a little like how some Japanese people think native English speakers pepper their Japanese sentences with the word “me” all the time.
Startled by the newcomer’s sudden appearance, Hideyoshi asks Nobunaga if the seafarer is an acquaintance of his. “Nope,” he responds, and as Jackman continues watching them while they climb into their Prius, Hideyoshi implores the other samurai, “Let’s get out of here, quick!”
It’s an unusual, off-beat ending to the encounter, even by Japanese commercial standards. In the ad’s final moments, the samurai decide to head for a skyscraper in the distance. The camera doesn’t show us the next stop on Jackman’s voyage, but if we had to guess, our money would be on a repeat visit to the port of Tomonoura, the town where Wolverine fell in love.
▼ We know we enjoyed our time in the town that named a rose after the Marvel superhero.
Source: Japaaan
Top image: YouTube
Insert images: YouTube, Toyota, RocketNews24









New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Potato-Chip-Flavored Dressing coming to stores in Japan
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Tokyo’s giant Pokémon Stamp Rally is back for 2026 with exclusive prizes up for grabs
Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs