
When you get to be as big a company as Toyota, you can afford to go out and get A-list talent for your commercials. Over the last few years, the automaker’s created a series of ads starring boy band SMAP’s Takuya Kimura and film icon Beat Takeshi.
In the commercials, collectively known as ReBORN, Kimura and Takeshi play historical figures Oda Nobunaga and Toyotomi Hideyoshi, reincarnated in modern Japan. The latest installment even has a special guest star as Hugh Jackman, Wolverine himself, shows up to help spread the word about Toyota’s newest eco-friendly cars.
Jackman actually appears in two Toyota ads. In the more straightforward of the two, he drives along the coast in a hybrid Crown sedan, sings an English version of J-pop vocal group Greeeen’s “Kiseki,” and really doesn’t do a whole lot else.
▼ Well, except for look dapper, of course.
On the other hand, the actor’s work in the 18th ReBORN commercial is a little more surreal. Titled Ferry Chapter, and viewable here on Toyota’s website, it opens with the reborn samurai Nobunaga and Hideyoshi reminiscing on their experiences trading with European merchants in the 16th century.
“In those days, we were overwhelmed by the technology and production of the rest of the world, and how they had things like guns and cakes,” recalls Hideyoshi.
▼ Guns and cakes. Really, who could ask for anything more?
Nobunaga thinks Japan may have reached a turning point, though. “Japan can become a world leader in hydrogen technology,” he points out, before going on to talk about a new car from Toyota that produces only water as a byproduct of its operation.
“It’s called the Mirai,” Nobunaga explains, which is also the Japanese word for “future.” “The name’s a little on the nose,” he admits as footage is shown of the car, which Toyota expects to have ready for market next March.
“Japan, which has few natural resources, can develop a hydrogen society for the future of the planet,” Nobunaga declares. “Doesn’t that sound great?” he asks. Before his companion can answer, though, their conversation is interrupted by some very thickly accented Japanese coming from a very famous face.
“That’s the golden country, Jipangu, for you!” the sea captain exclaims, using the name for the country which Japan thinks used to be much more in vogue among non-Japanese speakers than it really was.
▼ In a way, it’s a little like how some Japanese people think native English speakers pepper their Japanese sentences with the word “me” all the time.
Startled by the newcomer’s sudden appearance, Hideyoshi asks Nobunaga if the seafarer is an acquaintance of his. “Nope,” he responds, and as Jackman continues watching them while they climb into their Prius, Hideyoshi implores the other samurai, “Let’s get out of here, quick!”
It’s an unusual, off-beat ending to the encounter, even by Japanese commercial standards. In the ad’s final moments, the samurai decide to head for a skyscraper in the distance. The camera doesn’t show us the next stop on Jackman’s voyage, but if we had to guess, our money would be on a repeat visit to the port of Tomonoura, the town where Wolverine fell in love.
▼ We know we enjoyed our time in the town that named a rose after the Marvel superhero.
Source: Japaaan
Top image: YouTube
Insert images: YouTube, Toyota, RocketNews24









Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Dog-friendly Wanwan Liner bus to begin operations between Tokyo and Osaka this fall
Stay at a hotel with a bed for your plushie in Japan
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Totoro shaved ice wows Studio Ghibli fans in Tokyo for a very limited time
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Dog-friendly Wanwan Liner bus to begin operations between Tokyo and Osaka this fall
Stay at a hotel with a bed for your plushie in Japan
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Totoro shaved ice wows Studio Ghibli fans in Tokyo for a very limited time
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Tokyo pub prohibits talking or keeping your phone out, only lets you drink in morning on weekends
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Heavyweight ramen-style cheese fried chicken bowl appears in Tokyo, but is it genius or madness?
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
These Japanese contact lenses let you put anime characters on your eyes [Photos]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Time-lapse footage shows just how fast rebuilding in Kumamoto can go