Last month, SoftBank‘s series of commercials depicting several classic anime characters all grown up premiered. The ads star Kyoko Koizumi (Tokyo Sonata, Hanging Garden) as Usagi Tsukino (Sailor Moon), the proprietess at Moon Ribar an atmospheric rooftop bar. She’s assisted by Maruko-chan (Chibi Maruko-chan, played by Suzu Hirose) and welcomes guests like Fist of the North Star‘s Kenshiro (famous Kabuki actor Ichikawa Ebizō XI), Obocchama-kun (played by Shinnosuke Mitsushima), Duke “Golgo 13” Tōgō (played by Fumiyo Kohinata), Joe Yabuki (Ashita no Joe, played by comedian Naoki Matayoshi) and Astro Boy himself, played by Masato Sakai (Honey and Clover).
In the first ad, Astro Boy attempts to take a selfie before getting help from Sailor Moon’s Moon Stick.
Golgo 13, now Prime Minister of the Japan’s Diet, argues during a legislative session. Every time he reaches for his phone, the crowd gasps.
The third commercial stars Joe, who is now a novelist and suffering from “Punch-Drunk” Syndrome, and Kenshiro.
Obocchama-kun tries to garner laughs recording his gags for his streaming channel.
In the last ad, the characters have all gathered together.
The ads hoped to appeal to customers by promoting SoftBank‘s cell phone network through nostalgia. The results, however, are mixed. Fans criticized the depictions as “disrespectful” to the original work. Usagi Tsukino, for instance, has her future planned out in Naoko Takeuchi‘s original manga and the anime adaptation. Viewers criticized casting the character as the owner of a bar when she’s supposed to become the immortal queen of Crystal Tokyo at age 22.
Another viewer wrote on Twitter: “I think it’s been said well enough already, but with regards to the Soft Bank Commercials: the other characters aside, I can’t accept ‘Astro Boy.’ Why do you think Professor Tenma never threw Astro Boy away? Because he never grew up!”
Source: Buzzap via Hachima Kikō
More from Anime News Network

New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Fukushima City on edge as resourceful and violent bear still not found
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Fukushima City on edge as resourceful and violent bear still not found
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Godiva melts minds by releasing a new corn chocolate drink in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Order a cocktail, support a senior with Shinjuku Day Service Mojito at a handful of businesses
Osaka is hosting a “hentai” event, but it’s probably not what you think