
Model Saya Kagawa takes the women’s crown, distracts everyone from a bunch of ripped dudes flexing in the background.
When you think of Japan, you no doubt associate the famously healthy country with long lifespans and low-calorie cuisine.
But in spite of this healthy image, Japan is surprisingly slim (see what we did there?) on the extremely physically fit. Demanding work hours, an abundance of desk jockeys, and somewhat archaic views on dietary health and fitness have left the average Japanese man a little on the shlubby side and many Japanese women completely unconcerned with fitness, preferring to cycle through crash diets every other month to achieve that “just above unhealthily skinny” look sought after by many Japanese men.
“10頭身モデル”香川沙耶「ベストボディ」で日本一 圧巻のパーフェクトボディ披露 #香川沙耶 @sayakagawa127 https://t.co/CwSFVL5tnS pic.twitter.com/ete4edTKFk
— モデルプレス (@modelpress) December 14, 2015
One of the few places you’ll see large gatherings of the buff and the beautiful, however, is the annual Best Body Japan contest, which is sort of like a bodybuilding competition for men and a regular model walk for women. We suppose whether or not that’s kind of sexist is up to you to decide.
The competition measures contestants on the “healthfulness, beauty and ‘coolness'” of their physical forms, meaning the men are judged on a more or less traditional bodybuilding rubric – defined pecs and biceps, washboard abs and what-have-you – while the women are judged by traditional modeling standards like length and slenderness of the legs, flatness of the belly, and overall bodily “balance.” There are, however, numerous categories in the competition, so there’s a lot of overlap between this competition and other traditional bodybuilding contests for both the men and women.
🍊🍎👸🏽🍊🍎 pic.twitter.com/H2EMCYmdWE
— 香川沙耶 -Saya- (@sayakagawa127) December 16, 2015
Picking up the crown for the Best Body Japan women’s competition this year was half-Japanese, half-Filipino model Saya Kagawa (above), who’s rocking what you might say is the perfect body in the eyes of Japanese men and modeling agencies.
Kagawa, for what it’s worth, says via her Twitter profile that she’s, “a good girl with bad habits,” seemingly implying she doesn’t particularly go out of her way to look the way she does. We will try to conceal our envy while we stuff our faces full of mashed potatoes and cranberry sauce this Christmas.
True to form, the Japanese media appears to have been almost entirely unconcerned with the Best Body Japan Men’s winners – preferring instead to leer at the female lineup. In fact, a Japanese language Google search of “Best Body Japan Men’s” yields no front page results actually spelling out the male winner, although if I’m to believe pictures, I’m pretty sure it’s a guy I see at Gold’s Gym regularly. I’ll be sure to give him a high-five or something next time so he knows at least somebody was paying attention.
Source: Kininaru Sokuhou
Images: Twitter/Saya Kagawa

30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
How to take your home ramen to the next level by making your own chashu pork in a frying pan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Japanese public toilet in Tokyo has windows that change colour when you use it
How do fans in Japan feel about the new One Piece Netflix live-action trailer?
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese public toilet in Tokyo has windows that change colour when you use it
How do fans in Japan feel about the new One Piece Netflix live-action trailer?
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Can the powers of the Tokyo area’s literal money-laundering shrine make us rich? We find out
Where’s the very best seat to sit in on Japan’s Shinkansen? Our expert has an answer
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
A visit to the first revolving sushi restaurant ever: Genroku Sushi in Higashiosaka
Japanese Scottish Fold Motimaru grabs Guinness World Record for most watched cat on YouTube
What’s it like traversing Tokyo using only wheelchair accessible routes?