
The Sagemon Girls are here to introduce their wonderful, little-known city to you!
Yanagawa City in Kyushu isn’t on everyone’s list of places to visit when they come to Japan. In fact, we wouldn’t be all that surprised if you’d never even heard of the place. But although it doesn’t have the sprawling cityscape of Tokyo, nor the deep, rich history of Kyoto, Yanagawa certainly has its own magic and wonder.
In recent years, tourism to Yanagawa has risen quite sharply, with an estimated 1.2 million people having visited last year alone. To help make sure this trend continues, two organizations in the city have come together to create a promo video titled “Sagemon Girls” to promote their fantastic town.
One of the many attractions of Yanagawa is the 470 kilometers (292 miles) of canals that stretch throughout the city. A popular activity is to hop in a boat that floats through the canal and see the city from this unique point of view.
Yanagawa is also the birthplace of two greatly revered men. The first is Kitahara Hakushu (1885–1942), one of the most popular poets from modern Japanese literature whose collection of poems and children’s songs continue to entertain to this day. The second is Kotoshogiku Kazuhiro, who on January 24, 2016 became the first Japanese-born sumo wrestler in 10 years to win a top-division tournament.
But who are the Sagemon Girls, and what is “sagemon”? One of the most famous celebrations in Japan is Hina Matsuri, a festival for girls where beautiful dolls symbolizing royalty are proudly put on display. In Yanagawa, in addition to displaying these dolls, the citizens also display sagemon, gorgeous handmade balls that are hung next to the hina dolls. In fact, when a baby girl is born, the relatives will begin sewing these beautiful crafts in order to display them on the baby girl’s first Hina Matsuri.
The Sagemon Girls are clearly the obvious choice for who best to represent the city. With their adorable faces and matching hair styles decorated with the lovely sagemon balls, they take viewers through the city to all their favorite places and introduce you to some delicious local food.
We’re sure that all these beautiful images have convinced you to put Yanagawa on your travel bucket list by now. Perhaps if you call the city ahead of time and tell them the Sagemon Girls convinced you to visit, you might be able to arrange a sightseeing tour from one or all three of them.
Source: Japaaan Magazine
Images: YouTube/Yanagawa Film Commission









Hatsune Miku becomes classic hina doll to show girls they don’t have to get married to be happy
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Japanese Shinkansen welcomes overnight guests for one night during summer festival
Starbucks Japan brings back the Caramel Waffle, but is it as good as it used to be?
A roadside hair salon stall in China made us Norway’s Haaland for US$1, and warmed out hearts too
Japanese government okays plan to create a backup capital city
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
How are you supposed to wash a Japanese futon duvet at the laundromat?
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】