
It’s out with elevator music and in with more of this!
The Lotte Tower in Seoul, South Korea opened its doors to the public on April 2, 2017 with a show of colorful fireworks. It’s the fifth tallest building in the world and contains areas for retail outlets, offices, apartments, luxury hotels, and an observation deck. Like all the best observation decks in the world, it’s located close to the top of the building which requires a long elevator ride to get to.
Many tall buildings and towers give you an outside view to show you exactly how high off the ground you are. But with so many other tall buildings in the world, that sort of thing has been seen and done before. So while this elevator could offer that same “lackluster” experience, Lotte Tower decided to create something wonderful for your eyes and your ears.
▼ Going up! (or…sideways?)
We can only imagine how it feels to be going up an elevator while the screens around you all indicate you’re moving sideways. Our experience with amusement park rides tells us that if the video display is out of sync with the movement, people might get motion sickness. However, maybe the constant movement of this elevator and swiftness of the ride makes it easy on the brain. The music also helps, as it is well-paired with the visuals, making the one-minute ride a truly memorable experience before you even get your first view of Seoul from high above the city. Not content with descending in boring darkness, the ride down also treats its riders with more amazing visuals and music.
▼ Going down!
The convenient thing about these beautiful screens is that it’s easy to change them when visitors grow tired of the visuals. We wouldn’t be surprised if Lotte Tower creates some high-flying video presentations to mark special occasions throughout the year. If nothing else, it will likely give you a reason to come back for another visit! While you are there, you can see the many other things that Seoul has to offer, so don’t feel like you need to ride the elevator up and down your entire trip.
Source: Otonarisoku
Featured image: YouTube/Sekyung Han

Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Cherry blossom Totoro cake brings pink sakura sweetness to Tokyo this White Day
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Kentucky matcha?!? KFC Japan now has frozen green tea dessert beverages
Anime Industry Report shows overseas anime market is bigger than Japanese one, but is this a cultural tipping point?
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says