
Chemistry organization’s video is full of heartache and drama, really short on science.
You wouldn’t ask a romance novelist to be able to skillfully explain complex scientific principles, right? So by that same logic, perhaps it was inevitable that when the Chemical Society of Japan decided to dabble in crafting a love story, it was going to fall on its face.
In April, the union of chemistry scholars posted a promotional video to its official website. The fictionalized tale follows Yuna, a college student who’s aiming to become a member of the Chemical Society, with a significant reason for that ambition being that she’s fallen in love with her chemistry professor.
▼ The video’s first part
日本化学会の動画前編 #日本化学会 pic.twitter.com/Wjlo4wgpA5
— みっちー (@michimichi1900) June 11, 2018
Opening like so many cliched romance anime, we first see Yuna running late for class and running to her campus, with a piece of partially eaten bread dangling from her mouth. She then bumps into the considerably older Professor Hino, and, further following the standard storytelling scenario, falls in love with him, with the onscreen text declaring “It was a sudden chemical reaction…”
Later, Yuna’s friend tells her about the Chemical Society of Japan, excitedly gushing over the organization’s research achievements and education programs. She also lets Yuna know that her “beloved Professor Hino” is a member, which really gets her interest.
Yuna then throws herself into her studies, hoping to one day make a presentation at one of the society’s conferences. However, there’s a shocking plot twist in the second half of the video.
日本化学会の動画後半 #日本化学会 pic.twitter.com/zlrdSaNhzJ
— みっちー (@michimichi1900) June 11, 2018
Over a plaintive ballad, we watch as Yuna hears a rumor that Professor Hino is dating one of his students! The idea that he has eyes for someone else sends Yuna into a deep depression, and she angrily declares that she no longer cares about science at all. Her friend tries to snap her out of her funk, asking if her interest in science is really so shallow, but even this well-intentioned berating fails to restore her academic fervor. It’s only once she discovers, quite by chance, that the young woman Professor Hino has been seen with is actually his daughter that Yuna’s commitment to studying returns (oh, and Professor Hino also gets hit by a car, because crossing the street without sustaining serious injury is always a difficult thing to do in bittersweet Japanese love stories).
As the video comes to a close, Yuna and Professor Hino reunite at a Chemical Society conference, with the professor now sporting a surprisingly dashing eyepatch. It’s unclear whether Yuna is there to make a presentation on her research or not; while that would tie up all the story’s loose ends, she doesn’t appear to be carrying any research materials with her, and the trendy choker-style dress she’s wearing, while stylish, is a little on the flashy side for a scientific conference in Japan.
If you’re thinking the story sounds like it has only the faintest connection to chemistry, you’re not the only one. Since being posted by the Chemical Society, the video has drawn complaints for failing to show the actual allure of scientific research, as well as for implying that Yuna is primarily choosing her educational/career path because she has the hots for her teacher, as opposed to a personal affinity for the subject or appreciation of its value to society.
As a result, on June 11 the video was removed from the society’s website, followed by a statement from newly appointed president Maki Kawai, who began her term at the end of May:
“Our intent was to encourage young people to pursue studies in the field of chemistry, but the video has made people who watched it uncomfortable. We will be more careful about such matters in the future.”
So for anyone who was perhaps hoping for a follow-up video providing a more concrete ending regarding Yuna’s affection for Professor Hino, you’re out of luck. But for those who’d prefer the Chemical Society of Japan’s promotional videos be about chemistry, you can probably look forward to its future offerings.
Source: Asahi Shimbun Digital via Hachima Kiko
Top image: Pakutaso

Japanese book teaching kids to reenact YouTube videos gets more hate on Twitter than it deserves
Foreigner’s “prank” video of proposing to random Japanese girls is wrong in so many ways
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese fashion company’s modernized haori half coats will keep you warm and samurai chic
Upskirt photos lead Japanese high school to redesign cheerleader uniforms
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says