
It’s amazing what you can do with a $0.01 film camera.
Ever since hearing Mr. Sato brag about the quality of disposable film cameras, our Japanese-language reporter Go Hattori has begun reading up on photography as a potential hobby.
He was particularly interested in a book called Dakamera Daihyakka, which explained that quality pictures could be taken even with retro cameras that are cheaper than candy. Inspired yet still a little apprehensive, he scoured Yahoo! Auctions and won a bid for an old camera…
▼ …for the price of one yen (US$0.01). What luck!
Although delivery of the camera costed 1,000 yen, the deal was so amazing that Go did a little caper in the office.
▼ Will this relic really work?
The camera was a Flash Fujica AF Date manufactured from 1977 to 1978, a little older than Go himself who was born in 1979. Cradling it with quivering hands, he felt as if he was holding his elder brother.
▼ “You and I are going to be best buddies.”
▼ Although the purchase didn’t include a manual,
a YouTube instructional video worked just as well.
▼ The Fujica handled smoothly with satisfying winds and clicks.
▼ “This feels miles better than my smartphone camera.”
This was an ancient camera with no auto focus, red eye correction, or any of the nifty functions that modern cameras have. Despite that, Go felt his inner photographer growing by the minute. He carefully inserted a roll of film in and snapped a few experimental shots…
▼ …of a random barcode…
▼ …and some out-of-focus wire.
Looking back, the budding photographer berated himself for wasting two out of the available 24 exposures, but failure is one of life’s best teachers.
▼ Selfies in the 70s would have been almost impossible to pull off.
▼ Some didn’t turn out great, but he had loads of fun snapping pictures nonetheless.
He soon realized that as there were a limited number of pictures he could take, and each shot he took suddenly became incredibly precious.
▼ Each snap was a wonderful memory…
▼ …even though they were random things like the plushie hanging above his desk.
▼ 24 exposures were gone in an instant.
Film negatives, developed photos, and photo data costed Go a whopping total of 2,376 yen, a far cry from free smartphone camera applications. Going with negatives and data only, then printing out the photos by himself would have saved him more money on hindsight.
▼ Camera focus proved to be the biggest hurdle for him.
▼ Some photos were short of amazing…
▼ …while some gave off a spooky vibe.
He enjoyed the entire process and even found himself chuckling at poorly framed photos. They weren’t National Geographic standards, but it didn’t matter at all. Of all the captures that he snapped, Go was particularly fond of two.
▼ A night shot of a local vegetable store…
▼ …and a cozy little lane.
It dawned upon Go that the appeal of film cameras lie not in the capturing of picture-perfect moments that digital photographers constantly seek, but in the journey instead. It was just so much fun walking around randomly snapping photos and enjoying the moment, then reliving those memories again when they got developed. What’s more, it was all done with a camera costing less than a candy bar.
And although some modern gadgets can replicate the qualities of film, they still can’t truly replace the unique charm of the old wind-and-snap camera. Go’s newfound hobby will take him on many adventures, and for that, he has the one yen Fujica camera to thank for.
Insert images: ©SoraNews24, Yahoo! Auctions
[ Read in Japanese ]


















Why are disposable film cameras experiencing a revival in Japan? Mr Sato investigates
Turning Tokyo techno-cool with a quick and awesome smartphone camera trick【Videos, photos】
Let’s try out some paper “underwear for a travel” from the 100-yen store!
We test out wax hair removal strips from the 100-yen store on our hairy, manly legs
Does Daiso’s crazy 100-yen Face Trainer really make you more beautiful? We find out【Experiment】
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Finally! Japan’s big three convenience store chains announce rice ball price reductions
One Piece Day 2026 brings new art, music, and new cast announcements
Japan Railways announces unlimited-ride train pass for fall travel
Studio Ghibli unveils new anime calendars and diary planners for 2027
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】