beautiful

Mt. Fuji gets its first snow of the season, almost a month earlier than it did last year【Photos】

Japan’s most beautiful mountain puts on its “snow makeup.”

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Japanese survey ranks Hokkaido as the most desirable prefecture to settle down in

It turns out that a lot of Japanese people can stand the cold, after all!

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This isn’t an anime cel – It’s the greatest 3-D CG model of a Studio Ghibli character ever made

Don’t believe us? Come on in and take the 360-degree model of Hayao Miyazaki’s Nausicaa of the Valley of the Wind for a spin.

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Tokyo tourist sites look eerily quiet without tourists 【Videos】

Empty streets at Sensoji and Shinjuku have us seeing the capital in a very different light. 

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New Japanese kimono-style hakama roomwear comes with men’s styles for summer

Slip-on designs make it easy to swish around the house like a traditional schoolgirl or a cool, modern-day samurai.

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Lightning storm photos of the Skytree show the Tokyo symbol in a whole new light【Photos】

The awesome power of nature makes for an awesome sight.

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Why stay at a hotel in Japan when you can rent this entire mountain instead?【Photos】

Yes, you get a cabin too, but the real appeal is having an entire mountain to yourself.

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Dive into a galaxy of jellyfish with Ikebukuro Sunshine Aquarium’s new Jellyfish Panorama【Photos】

An exhibit so soothing that it can literally put you to sleep.

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Go on a whirlwind tour of all 47 prefectures in Japan with this gorgeous promo movie【Video】

Explore every corner of Japan through your screen.

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2020 Miss Yukata Japan beauties in traditional Japanese garb debut at Ikaho Onsen 【Video】

An unexpected collaboration between an idol live-streaming service and a non-profit organization produces a stunning picture of summer.

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Stay at an old samurai residence in the heart of a “Little Kyoto” warrior town

Swords, armour and ceremonial items are just some of the samurai secrets awaiting you inside this secluded compound.

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Fujisan beer, made with rice grown by water under Mt. Fuji, may have world’s most beautiful can

Asahi Beer releases limited-run ale made with 100-percent Japan-grown ingredients.

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Japan’s National Tourism Organization posts achingly gorgeous promo video: “hope lights the way”

Japan’s tourism board wants you to remember that though things are scary now, Japan will wait patiently until you can visit its scenic shores.
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Celebrate summer in style with a cold drink in these color-changing firework glasses【Video】

You don’t have to be in a crowd to enjoy fireworks this summer!

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Japan’s beautiful new campground looks perfect for living out your Princess Mononoke fantasies

Uga Valley campground makes a very convincing argument to take a detour from the standard Tokyo-Kyoto travel route.

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Amazingly beautiful cakes inside fruit – Our newest Japanese dessert obsession【Photos】

Marugoto fruit cake series is designed to appeal to all five of your senses.

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Over 30,000 goldfish on display at Art Aquarium, Tokyo’s newest Instagrammable spot

Art gets a bit more aquatic in this new museum!

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Is this Tokyo, or Final Fantasy? Rainy season night makes for incredible Skytree view【Photos】

Nighttime photography specialist is in the perfect spot at exactly the right time.

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Japanese chef creates gorgeous Monet impressionist cake【Photos】

An edible piece of literal art.

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Breathtaking real-world Secret of Mana Pure Lands found, then lost, in Japan【Photos】

Photographer was in the right place at the right time, because now he can’t go back.

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