
The publishing president is “deeply reflecting” on his “inappropriate comments” during his recent appearance on a TV program.
Takeshi Natsuno only took over as president and CEO of publishing, film, and cross media company Kadokawa in late June, but he has already found himself in hot water for his remarks about censorship related to manga.
On July 21, Natsuno took part in a conversation on AbemaTV about whether photos of “gravure idols” (essentially bikini models) were appropriate in manga magazines targeting boys and men. His comments, however, focused on the prevalence of “extreme” sexual content in manga and how he thought publishing standards need to be reevaluated in this digital age. He referenced the fact that many manga wouldn’t pass the standards at Google or Apple.
▼ Otaku around the world let out a collective gasp of horror.
Authors, creators, and net users immediately slammed Natsuno for his remarks. A representative from Japanese video-sharing web platform Niconico, owned by Kadokawa subsidiary Dwango, also assured the public that there were no plans to censor content on their platform.
Kadokawa followed up with a news release on July 27 stating that while Natsuno’s remarks were made in an individual capacity, they were inappropriate in light of his position within the company and do not reflect any future courses of action. Natsuno is now “deeply reflecting” and will take a 20 percent cut in pay for three months from August through October.
▼ Natsuno also apologized over Twitter for making viewers of the TV program uncomfortable by using words such as aho (“idiot”) and kuso (“damn; shit”).
私のAbemaPrimeでの発言で、アホとかクソという言葉を使ったのは、番組の雰囲気に甘えた極めて不適切な発言でした。
— 夏野 剛 Takeshi Natsuno (@tnatsu) July 23, 2021
不快に思われた方々に心からお詫び申し上げます。申し訳ありませんでした。#アベプラ
Regardless of his public apology, many net users remained unconvinced that Natsuno’s remarks don’t represent his true intentions and are calling for him to resign. Perhaps he should have taken a cue from this takoyaki stand owner if he truly wants to win back the trust of the people.
Source: Kadokawa News Release via Otakomu
Top image: Pakutaso
Insert image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Fukuoka schools struggling to get kids to switch from milk to tea in lunches
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
That time when we fowled out while fighting our feathered friends
Tokyo has a cafe that prohibits talking inside, and here’s why it’s awesome
Studio Ghibli turns anime characters into “Friendly Bags” for merchandise range in Japan
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different