If there’s one unwritten, universal rule of the Internet (other than Rule 34), it’s that you can’t purposefully make something “go viral.” As you read this, there is almost certainly a team of marketing people in a boardroom somewhere trying to figure out a way to leverage that crazy “Shibe Doge” into an ad campaign that will almost certainly never succeed.
But one former Microsoft employee apparently thinks she can buck the trend with her new invention, the “Donut Selfie.”

New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Buddhist priest arrested for using health insurance card he found on the street
What if Sailor Moon characters were lingerie models? They’d look stunning like this 【Photos】
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Japanese breast size study shows rapid growth in previously smallest-busted region of county
60-year-old Buddhist priest arrested for panty theft, would’ve got away if not for his high heels
Shinkansen operator apologizes for three-minute delay because conductor was napping
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What if Sailor Moon characters were lingerie models? They’d look stunning like this 【Photos】
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Japanese breast size study shows rapid growth in previously smallest-busted region of county
60-year-old Buddhist priest arrested for panty theft, would’ve got away if not for his high heels
Shinkansen operator apologizes for three-minute delay because conductor was napping
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Slouching too much? Can’t sleep comfortably at work? Get yourself a helping hand!
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
Got a question for Haruki Murakami? Website lets you ask the author directly, and in English, too
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert