Keisuke Honda’s award-winning fragrance leaves some wondering if his head is still in the game

It’s safe to say that the current main sports in Japan are baseball and soccer. The older of the two, Japanese baseball, can be defined by its players’ almost militaristic commitment to the game developed through the harsh training they undergo as youths.

However, with soccer, it’s not uncommon to see players with shaggy long hair or even dye jobs, and along with that a new attitude to playing professional sports in Japan. As a result, the nation may be witnessing its first true sports celebrity in Keisuke Honda: AC Milan and Japanese National Team forward and now an award-winning perfumer.

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