perfume

Does this “Mother Milk” eau de toilette really smell like a newborn baby? We ask a baby

A sniff test reveals surprising results. 

Read More

Anime’s best classic love triangle inspires two new character perfumes for its leading ladies

Madoka or Hikaru has been a dilemma for anime fans for almost 40 years, and now it’s decision time all over again.

Read More

Perfume fans insult Perfume by being angry at celebrity who didn’t really insult Perfume

Either that or this was sarcasm on an unheard-of scale.

Read More

Centuries-old Japanese store revolutionises the fragrance world with new incense cord

Tie a bow around gifts and envelopes with a wonderfully fragrant incense ribbon.

Read More

The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now

Ever wondered what a virtual idol smells like? Now you can find out!

Read More

Keep your 2-D crush with you always with their special, AI-generated fragrance

A die-hard otaku’s best friend!

Read More

A way to savor your anime sweetheart’s scent! Shop clerk helps out a swooning Japanese fangirl

A perfume saleswoman gave this fangirl some great advice to keep her fantasies fueled through fragrances.
Read More

Studio Ghibli enters the perfume game with launch of Kiki’s Delivery Service body mist line

Anime witch Kiki and cat pal Jiji grace the bottles of fragrances saluting the Hayao Miyazaki classic.

Read More

Japanese scientists determine the source of the coveted “young woman” smell

The scent, evocative of two fruits, was found to make women 74 percent more attractive.

Read More

Vocaloid music broadcasts during school lunch in Japanese schools spark heated debate

Turns out some people dislike being forced to listen to artificial voices.

Read More

Japanese fragrance maker now offers…the scent of a sumo wrestler!

If you’ve ever wanted to smell as elegant as a sumo wrestler, this is the fragrance for you! 

Read More

Fashionably fragrant gift idea: J-Scent, perfumes that capture the aromas of Japan

And we don’t mean the smell of drunk, sweaty salarymen on a crowded train.

Read More

A cappella group Pentatonix shows off their make-up with new Perfume medley

Ahead of their upcoming Japanese appearance, the a cappella phenoms released a new medley video that smells pretty good.

Read More

T-virus perfume to go on sale at the Capcom Café — certified fresh by Umbrella Corp.

Smell like death, or at least the undead, with this brand new limited-edition scent inspired by Biohazard.

Read More

Perfume single cover designed by Chihayafuru manga artist is “Flash”ing into headlines

The techno-pop trio looks stunning in 2-D manga form!

Read More

Want to smell like Vladimir Putin? Splash his essence all over yourself【Video】

One of Moscow’s luxury department stores is selling a new fragrance inspired by the leader of Russia. Try it; they swear it’s not going to give you radiation poisoning.

Read More

Perfume and OK Go collaborate on theme song for new anime Sushi Police debuting on January 6

Japanese pop group Perfume and American band OK Go have teamed up to create a theme song for the new Japanese anime “Sushi Police”.

Read More

Annual New Year’s Eve singing competition Kohaku will be invaded by Star Wars

Disney is getting its hands on all it can this year—you’ll even be able to catch a special performance by Star Wars characters and Arashi at annual singing contest Kohaku Uta Gassen this year.

Read More

Perfume ascends to the “Next Stage with YOU” in Mercedes-Benz A-Class commercial【Video】

Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.

Read More

Keisuke Honda’s award-winning fragrance leaves some wondering if his head is still in the game

It’s safe to say that the current main sports in Japan are baseball and soccer. The older of the two, Japanese baseball, can be defined by its players’ almost militaristic commitment to the game developed through the harsh training they undergo as youths.

However, with soccer, it’s not uncommon to see players with shaggy long hair or even dye jobs, and along with that a new attitude to playing professional sports in Japan. As a result, the nation may be witnessing its first true sports celebrity in Keisuke Honda: AC Milan and Japanese National Team forward and now an award-winning perfumer.

Read More

  1. 1
  2. 2