Sanrio mascots promote pacifism on 70th anniversary of Japan’s surrender

On August 14, 1945, Japan announced its surrender to the Allied Forces it would come to be known as V-J Day before signing the Japanese Instrument of Surrender aboard the U.S.S. Missouri on September 2. This year marks the 70th anniversary of Japan’s surrender but the anniversary is also in the midst of debate over constitutional revisions with criticism honed in on Prime Minister Shinzo Abe.

Sanrio has seemingly voiced its option, albeit through the mouths of its popular mascots, in the latest issue of the company’s Ichigo Shimbun magazine. The magazine includes an article reflecting on the 70th anniversary of Japan’s surrender and is titled “Let’s think about what we can do for peace” with a sub-headline reading “No more war!” It calls for readers to research war through popular media and the memories of those who lived during that time.

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