Japan’s cute character queen teams up with the coolest way to see downtown Tokyo’s most traditional neighborhood.
Sanrio
These baum cakes that can be “cut-out” into Sanrio characters are fun, sweet and almost too cute to eat.
Sanrio’s new shop scheduled to open in Asakusa this coming April should be a Hello Kitty fan’s idea of heaven.
Cafe Lattes served in fluffy cup holders, sweet steamed Kitty head buns, and a special lunch are all on the menu at Lawson.
Only cute and good things can come out of a collaboration between the world’s busiest cat and international sneaker brand Converse!
You’re not seeing double! The Sanrio icon really does have a twin sibling, though she’s very different from her world-famous sister.
Mr. Sato takes our team to Shibuya’s Halloween bash, but not before setting us up with coordinated kawaii costumes.
Constantly scowling penguin is incapable of service with a smile, but he looks adorably delicious anyway.
Sanrio’s star has turned to vlogging, and Japanese social media appreciates her blunt truths and eternal grade-schooler optimism.
Gudetama, the lovable lazy egg from Sanrio, is again “busy” at work, this time as a limited edition McDonald’s dessert!
Sanrio’s weirdly adorable lazy egg wants to have a soak with you and his 9,999 doppelgangers.
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