On August 14, 1945, Japan announced its surrender to the Allied Forces it would come to be known as V-J Day before signing the Japanese Instrument of Surrender aboard the U.S.S. Missouri on September 2. This year marks the 70th anniversary of Japan’s surrender but the anniversary is also in the midst of debate over constitutional revisions with criticism honed in on Prime Minister Shinzo Abe.
Sanrio has seemingly voiced its option, albeit through the mouths of its popular mascots, in the latest issue of the company’s Ichigo Shimbun magazine. The magazine includes an article reflecting on the 70th anniversary of Japan’s surrender and is titled “Let’s think about what we can do for peace” with a sub-headline reading “No more war!” It calls for readers to research war through popular media and the memories of those who lived during that time.
The article goes on to include first-hand accounts 92 year-old woman and an 87 year-old man before Sanrio‘s mascots share their thoughts.
【サンリオ・いちご新聞8月号】
— えみむめも (@emi_mumemo) July 18, 2015
平和のためにできること、考えよう。 pic.twitter.com/2cQwmMfEqR
Purin: I was born after the war. I learned about war by watching, listening, and studying television, textbooks and books, and my grandma and grandpa who experienced it. If I had to wake up to such things I would cry every day, I think. Since, you couldn’t go outside, you’re hungry, you don’t know when you are going to die, it’s scarier than you could imagine.
My Melody: [discussing ISIS]: Right now this moment, lives are being snatched away. It seems that no matter where you look, people are starting wars.
My Sweet Piano: We must keep our promise not to wage war!
Hello Kitty [discussing conflicts in Afghanistan, Somalia, and the Ukraine]: Even though everyone should want peace, the truth that is that somewhere on Earth, there is a war.
[Via Kotaku]
More from Anime News Network

Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
The top 12 incomprehensible school rules, as chosen by high school students
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Shochu maker on remote Japanese island plays music as its spirits age, flavor varies by genre
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Japanese samurai sword ice cream crafted by master swordsmith from famous katana town of Seki
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]