That’s one small step for man, one giant leap for…electrolytes?
The makers of Pocari Sweat, the unfortunately named Japanese sports drink with a salty flavor reminiscent of actual sweat, have just announced plans to launch the bottle beverage into space, hopefully making it the first drink to ever set foot bottle on the moon.

Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
Studio Ghibli produces commercial for Japanese convenience store chain Lawson 【Video】
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Yoshinoya invites you to give the gift of beef bowls this Mother’s Day
Domino’s Pizza is offering a Sakura Pizza for cherry blossom season
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli produces commercial for Japanese convenience store chain Lawson 【Video】
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Yoshinoya invites you to give the gift of beef bowls this Mother’s Day
Domino’s Pizza is offering a Sakura Pizza for cherry blossom season
Every piece of Hayao Miyazaki’s Ghibli anime concept art to be published in new book series
Getting a driver’s license in Japan the hard way: The first driving test a few more times
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Tokyo’s new burger chain isn’t new, is disappointing, tasty, and hopeful all at once【Taste test】
Japan’s Godzilla movie looks darker than ever in director Hideaki Anno’s new trailer【Video】
No, that’s not French bread, it’s Japan’s crazy-big gobo!
The mystery of the phantom “sake pass card” at Japanese alcohol vending machines