Game developer collaborates with two Japanese artists for video with actress returning from last year’s amazing ad.
pocari sweat
Pocari shows they’re the kings of both sports hydration and sentimentality — and want other school kids to get singing, too.
That’s one small step for man, one giant leap for…electrolytes?
The makers of Pocari Sweat, the unfortunately named Japanese sports drink with a salty flavor reminiscent of actual sweat, have just announced plans to launch the bottle beverage into space, hopefully making it the first drink to ever set foot bottle on the moon.






The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】
Starbucks Japan unveils the new Soupuccino
Tokyo’s Haneda Airport is adding a giant Godzilla statue to its international terminal
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Official Evangelion emergency rations, with curry and beef bowls, are now on sale【Photos】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japan has canned fried chicken, and we taste-test two types of no-cook karaage
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Tokyo all-you-can-eat senbei deal is perfect for newbies to the world of beloved Japanese snacks
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Studio Ghibli releases new anime tea and mugs in Japan
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Tokyo’s Haneda Airport is adding a giant Godzilla statue to its international terminal
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Official Evangelion emergency rations, with curry and beef bowls, are now on sale【Photos】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japan has canned fried chicken, and we taste-test two types of no-cook karaage
What if Sailor Moon characters were lingerie models? They’d look stunning like this 【Photos】
This is what happens when you order ramen with “200 times” the regular spiciness
This beautiful Nara inn was once home to a Living National Treasure
Tokyo restaurant offers all-you-can-eat Indian, Thai, and Chinese lunch buffet for under 10 bucks
Tokyo police found our lost wallet, but the story of how they did made us feel empty
Suntory offers Kahlúa liqueur with a Japanese twist: Matcha green tea flavor!
Slowpoke Pokémon PC cushion is ready to help you feel great about not getting very much done