If you went to your town council meeting in your country and told them you wanted to make a cutesy mascot to represent your city, you’d probably get a few smirks from the council members. If you further told them that the character would be androgynous and hardly recognizable as any particular animal, you’d get a few laughs. Then, if you told them it didn’t even need to have a mouth, that it could be frumpy and clutsy, and that this could be a main draw to your town, you’d have been laughed out of the town hall right then and there.
But this is Japan, where characters are biiiig business. The Japanese have taken the concept of Mickey Mouse, Snoopy and The Muppets to a whole new level. With huge success. And now, one junior high school student is hoping to tap into the power of the mascot character to achieve something far more noble trying to get rich: reviving her community and bringing much-needed tourism to the tiny island on which she lives. But she needs your help.
This, RocketNews24 reader, is your chance to get involved in Japan’s mascot frenzy! Submit a character idea to represent this small Japanese island–and who knows, maybe your idea will be chosen! Interested? Read on!

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