“The Beginning of Kawaii” exhibition explores the backstories of famous Sanrio characters and more.
mascot
The mascot, described as aggressively disgusting, is currently without a name to call it by.
This cat likes to pull peace poses, stand on two feet and make a living selling hot potatoes.
Spoiler alert: it’s filled with one human, 10 pounds of sweat, and at least a year’s worth of back pain.
In what other country would someone think it was a good idea to hold a national ranking of bus company mascots?
Nyango Star must have apple-cat nerves of steel as he absolutely kills a performance of X Japan songs in front of a discerning audience.
Have you ever seen a mascot play drums? I bet you’d never expect one to be this awesome at it.




















Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
This Mother’s Day, why not give the gift of a single, really expensive, never-picked mango?
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
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All-you-can-eat cheeseburgers offered by Burger King Japan for its 1,495-calorie King Yeti burger
Meet the new model set to make manga artists’ lives a whole lot easier
Internet declares Yoko Ono’s Glastonbury festival set “the worst live performance ever” 【Video】
Vacation with Oshawott in this Pokémon collaboration hotel room in Mie Prefecture
How to make the best dalgona cookies from Squid Game
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
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Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
All-you-can-eat cheeseburgers offered by Burger King Japan for its 1,495-calorie King Yeti burger
Meet the new model set to make manga artists’ lives a whole lot easier
Internet declares Yoko Ono’s Glastonbury festival set “the worst live performance ever” 【Video】
Vacation with Oshawott in this Pokémon collaboration hotel room in Mie Prefecture
How to make the best dalgona cookies from Squid Game
Official Spirited Away cookbook teaches how to make food from the Ghibli anime classic
We take on the Baskin-Robbins Japan 31-day challenge and live to tell these tips
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Japanese convenience store brings rice balls back to 100 yen – Is this deal worth it?[Taste test]