yurukyara

Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension

Campaign to free the Japanese fairy baby otter mascot from Twitter jail gathers momentum.

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Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud

Did British birb John Oliver just deliver a death blow to Chiitan the fairy baby otter?

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Chiitan’s management speaks out about copyright issues and future with Susaki City

Chiitan’s management claim a city rep in charge of happiness told them “permission wasn’t needed.”

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It’s WAR! Susaki City demands Chiitan suspend all activities over copyright violation

This is an otter travesty.

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Chiitan, the self-injuring otter mascot, to get own animated series

You just can’t keep a good otter down.

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Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior

That adorable otter just took one too many blows to the head for the liking of city residents and officials.

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Animation studio formed by ex-Pixar employees to helm anime project The Mystery of Kumamon

Tonko House will take responsibility for bringing Kumamon’s exploits overseas in a future animation project.

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Japanese udon noodles mascot character imitates Banksy by shredding itself in a painting

Girl With Balloon artwork cutely followed by Udon With Balloon.

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Meet Nowa Yukigami, Japan’s cute-looking, panty-flashing mascot cat

Mascot character who debuted in December aims to bring smiles to faces and eyes to her underwear.

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Japanese Coast Guard mascot Umimaru turns 20, lends rank to Hello Kitty for cute merchandise

Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!

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Indonesian street mascots are nothing like we’ve seen in Japan, may also lick you 【Video】

Living in a land full of mascots, I thought I’d seen it all….

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Tokyo’s newest mascot character: a smiling bright pink turd laid by Japan’s most famous dog【Vid】

The unofficial ambassador for Shibuya and Harajuku makes sure to keep the statue of famously loyal dog Hachiko clean.

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Japan’s most famous talking pear is getting the most “fun” café in Osaka-nassyi!

If you’ve been wanting to eat Funassyi, here’s your chance!

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Kumamon and the terrible, horrible, no good, very bad day【Video】

Kumamon is the official mascot of Kumamoto Prefecture in southern Japan. Since his debut in 2010, he’s become wildly popular, appearing in all kinds of media and lending his face to uncountable products. By some estimates, he’s pulling down hundreds of billions of yen a year. He’s given a guest lecture at Harvard, despite being mute, and has even met the imperial couple.

But despite this blessed existence, even mascots have bad days. And being in the public eye, those bad days are immortalized on film.

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Shiraishi Island needs YOUR character ideas!

If you went to your town council meeting in your country and told them you wanted to make a cutesy mascot to represent your city, you’d probably get a few smirks from the council members. If you further told them that the character would be androgynous and hardly recognizable as any particular animal, you’d get a few laughs. Then, if you told them it didn’t even need to have a mouth, that it could be frumpy and clutsy, and that this could be a main draw to your town, you’d have been laughed out of the town hall right then and there.

But this is Japan, where characters are biiiig business. The Japanese have taken the concept of Mickey Mouse, Snoopy and The Muppets to a whole new level. With huge success. And now, one junior high school student is hoping to tap into the power of the mascot character to achieve something far more noble trying to get rich: reviving her community and bringing much-needed tourism to the tiny island on which she lives. But she needs your help.

This, RocketNews24 reader, is your chance to get involved in Japan’s mascot frenzy! Submit a character idea to represent this small Japanese island–and who knows, maybe your idea will be chosen! Interested? Read on!

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We chow down on the un-pearably cute food at the brand-new Funasshi café!

There just doesn’t seem to be any stopping Funasshi, the anthropomorphic pear who serves as unofficial mascot for the city of Funabashi in Chiba Prefecture. Funasshi’s mix of cute looks and hyperactive gyrations have won over fans both in Japan and abroad, and now Japan’s hottest piece of fruit is ready to capitalize on its popularity with a new café in Tokyo’s fashionable Shibuya district.

We decided to pay a visit to the Funa Café on opening day, and couldn’t think of a better RocketNews24 delegate than our very own Mr. Sato, who it turn couldn’t think of a more appropriate outfit than his very own freaky Funasshi cosplay getup.

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Shimane Prefecture’s shrine-headed mascot is now an adorable rice field

We saw absolutely gorgeous rice field art up in Aomori prefecture just a few months ago, but we’ve never seen rice that looked this cute! Shimane prefecture’s very own mascot character has been turned into a smiling rice field; you’re going to want to take a closer look at this one!

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Netizens balk at Ibaraki Prefecture town’s sea life-encrusted mascot character

Anyone who has ever visited Japan or spent any amount of time browsing our pages will know that the country is home to literally hundreds of mascot characters, or yurukyara, each weirder than the last. From developmentally challenged sushi to the nightmarish Okazaemon, there’s certainly no lack of originality and quirk to be had.

But one small Ibrakai town has a new mascot character that, according to Japanese net users and our own Japanese staff, “even a mother couldn’t love.” This, ladies and gentlemen of the internet, is Araippe, a creature with bird-like feet, a shell for a nose, and dangling locks of hair that are actually fish fry.

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Fake Funasshi fails at function, foiled by fuzz for infringement

On June 1, a gathering was held to celebrate the 60th anniversary of the municipalization of Takasago City, Hyogo Prefecture. Dubbed the Gotoji Expo, it brought out those lovable civic-minded mascots called yuru-kyara.

And for such as auspicious anniversary the town called in a major mascot from each of the 47 prefectures of Japan such as the former Yurukyara Gran Prix winner Kumamon of Kumamoto Prefecture. An invitation was also sent out to Funasshi, the unofficial yet hugely popular mascot of Funabashi, but it had to decline because of scheduling issues.

So you can imagine the organizers’ surprise when the highly animated pear had actually turned up at Gotoji Expo?

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Gunma Prefecture’s adorable mascot dances into our hearts and travel plans 【Video】

At first glance, Gunma may not seem to have a whole lot going for it. It’s one of Japan’s few landlocked prefectures, which means less access to Japan’s legendarily fresh seafood. The lack of a coastline also means Gunma doesn’t have a vibrant urban heart like Japan’s largest cities which grew out of its busiest ports, so economic and modern entertainment opportunities are limited compared to Tokyo, Osaka, or Fukuoka.

What Gunma does have is mountains, hot springs, and shrines, though. It’s also got Gunma-chan, its lovable horse mascot who shows off the prefecture’s attractions and some adorable dance moves in this new video.

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