yurukyara

This balding middle-aged fairy is one of Japan’s most unique mascot characters

Atsuo welcomes visitors to Atami, the town where he turned into a fairy.

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We really have a lot to learn from Japanese Mascot Character Parliament 【Video】

Parliament without everyone fighting like cats and dogs and otters and bears and beavers and…

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Kids in Hikari are raised under Boob Childrearing concepts.

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We visit the Giant Buddha statue that our reporter dubs “kawaii” and “like a mascot character”

The Arifuku Daibutsu in Shimane Prefecture is free for viewing by the public.

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Tokyo’s newest mascot character is a rabbit who’s permanently sad【Photos】

But it’s not the rush hour crowds that have this Japan Railway bunny feeling blue.

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Black Lives Matter protests receive support from Japanese mascot Chiitan【Video】

Fairy baby otter has a few words to say about what’s happening in the U.S. right now. 

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Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension

Campaign to free the Japanese fairy baby otter mascot from Twitter jail gathers momentum.

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Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud

Did British birb John Oliver just deliver a death blow to Chiitan the fairy baby otter?

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Chiitan’s management speaks out about copyright issues and future with Susaki City

Chiitan’s management claim a city rep in charge of happiness told them “permission wasn’t needed.”

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It’s WAR! Susaki City demands Chiitan suspend all activities over copyright violation

This is an otter travesty.

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Chiitan, the self-injuring otter mascot, to get own animated series

You just can’t keep a good otter down.

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Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior

That adorable otter just took one too many blows to the head for the liking of city residents and officials.

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Animation studio formed by ex-Pixar employees to helm anime project The Mystery of Kumamon

Tonko House will take responsibility for bringing Kumamon’s exploits overseas in a future animation project.

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Japanese udon noodles mascot character imitates Banksy by shredding itself in a painting

Girl With Balloon artwork cutely followed by Udon With Balloon.

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Mascot character who debuted in December aims to bring smiles to faces and eyes to her underwear.

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Japanese Coast Guard mascot Umimaru turns 20, lends rank to Hello Kitty for cute merchandise

Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!

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Indonesian street mascots are nothing like we’ve seen in Japan, may also lick you 【Video】

Living in a land full of mascots, I thought I’d seen it all….

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Tokyo’s newest mascot character: a smiling bright pink turd laid by Japan’s most famous dog【Vid】

The unofficial ambassador for Shibuya and Harajuku makes sure to keep the statue of famously loyal dog Hachiko clean.

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Japan’s most famous talking pear is getting the most “fun” café in Osaka-nassyi!

If you’ve been wanting to eat Funassyi, here’s your chance!

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Shiraishi Island needs YOUR character ideas!

If you went to your town council meeting in your country and told them you wanted to make a cutesy mascot to represent your city, you’d probably get a few smirks from the council members. If you further told them that the character would be androgynous and hardly recognizable as any particular animal, you’d get a few laughs. Then, if you told them it didn’t even need to have a mouth, that it could be frumpy and clutsy, and that this could be a main draw to your town, you’d have been laughed out of the town hall right then and there.

But this is Japan, where characters are biiiig business. The Japanese have taken the concept of Mickey Mouse, Snoopy and The Muppets to a whole new level. With huge success. And now, one junior high school student is hoping to tap into the power of the mascot character to achieve something far more noble trying to get rich: reviving her community and bringing much-needed tourism to the tiny island on which she lives. But she needs your help.

This, RocketNews24 reader, is your chance to get involved in Japan’s mascot frenzy! Submit a character idea to represent this small Japanese island–and who knows, maybe your idea will be chosen! Interested? Read on!

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