We’re already well into the school summer holidays here in Japan, and Sony is taking the opportunity to entice younger gamers over to its decidedly more grown-up portable console, the PlayStation Vita. Join us after the jump for a closer look at these cheeky ads from Sony’s summer campaign.
Vita
We’re already thoroughly excited about the launch of Sony’s newest home console, the PlayStation 4, but news reaching us today suggesting that the Japanese electronics giant has yet another trick up its sleeve has set us buzzing anew.
Since the PS4’s grand unveiling earlier this year, Sony has been keen to push the fact that the console will be fully integrated with its portable platform, PlayStation Vita, ensuring that all developers make their PS4 games fully playable remotely via Vita. It would seem, though, that rather than just a cool extra feature, Sony is planning to make PS4/Vita crossplay a cornerstone of the PS4 experience, with industry sources suggesting that a special PS4/Vita bundle will be made available for US$500 by the end of the year.

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