For the past few years, Japan has been in a fuss about soushoku danshi, literally translated as “herbivore boys.” These are young men who represent the antithesis of the rowdy, skirt-chasing, big-spending corporate man associated with the 1980s bubble economy: they’re passive, conservative with money, prefer to stay in instead of going out drinking with coworkers and are generally uninterested in sex.
Such personal lifestyle choices wouldn’t be considered problematic if Japanese society wasn’t struggling with a declining birthrate and low consumer spending. But when an ever-increasing portion of your male population is enjoying their evening with a cup of tea at the local manga cafe when you need them to be out buying cars and procreating, you’ve got a situation on your hands.
To make matters worse, a survey conducted by The Japanese Association for Sex Education (JASE) reveals that the number of young Japanese women who have had sex has decreased dramatically over the past 6 years.
Perhaps the ladies of Japan have finally given up on trying to get their male counterparts into bed and joined convent themselves.
JASE conducts the survey once every six years to gain insight into the sexual awareness of Japan’s young generation. The latest survey was taken from October 2011 to February 2012 and polled approximately 7770 students in junior high schools, high schools and universities from across the country.
While the percentage of sexually active female university and high school students had followed an upward trend since the survey began in 1974, it peaked in 2005 at about 60% for university students and 30% for high school students and then dropped to 47% for university students and 24% for high school students in 2011.
Kazuo Katase, a professor at Tohoku University and member of the JASE research committee, believes these results show that many young Japanese females are succumbing to the “herbivore” lifestyle as well.
The survey suggests that the herbivore boys continue to increase in number as well: the percentage of sexually active male university students dropped from 60% in 2005 to 54% in 2011 and the number of male high school students dropped from 27% to 15%.
And it doesn’t stop there:according to the same survey, the percentage of students who have ever kissed dropped from 72% to 66% for university boys, 72% to 73% for university girls, 48% to 37% for high school boys and 52% to 44% for high school girls.
Of course, just because less young people are having sex, it doesn’t mean that they’re not interested in sex. Perhaps young people in Japan are just being more chaste than their parents were. Or maybe they’ve just got other outlets.
Sources: Asahi Shinbun, JASE

Survey shows drop in Japanese highschoolers who’ve kissed someone, girls still more experienced
Virgin majority for surveyed Japanese college students, and 30 percent have never gone on a date
Nearly half of young Japanese women say they “hate” the company they work for in survey
Japan is too soft on sex offenders, vast majority of survey respondants say
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Survey reveals the average monthly allowance of Japanese high school students
Survey ranks dream jobs for Japanese elementary school students around the nation
High school student expelled for having sex, sues school for 6 million yen
Tokyo women’s university will accept transgender students who identify as female, a Japan first
Young Japanese adults show lowest dating experience level yet in annual survey
Online survey reveals startling facts about what young Japanese people think about their country
Young Japanese women like alcohol more than any other age group, almost as much as old men【Survey】
Younger Japanese men less interested in drinking, according to survey
Survey finds obesity rates fell, but eyesight worsened among Japanese schoolchildren
Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says
Japanese high schools stop asking students to specify their gender on application forms
Japanese young women reveal their top dealbreakers in a man【Survey】
How often do Japanese high school kids watch anime, and do boys and girls watch the same series?
Japanese Valentine’s Day surveys: women likely to succeed at confessing, men split on chocolate
Korea beats Disneyland as most desirable graduation trip for Japanese girls in survey
Majority of younger Japanese people in survey respect less than 30 percent of their old coworkers