
Survey shows continuing decline for physical shows of affection.
While the human interaction that’s the primary focus of the Japanese Association for Sex Education is right there in the organization’s name, its researchers realize that intercourse usually isn’t something that occurs without some sort of buildup of attraction and affection. Because of that, JASE’S periodic Youth Sexual Activities Survey asks participants more than just whether or not they’ve done the deed.
Carried out approximately once every six years, the study asks middle school, high school, and university students from across Japan whether they’ve ever gone on a date, kissed someone, or had sex. The organization has just released the results of its most recent survey, compiled from data collected in 2017, in which fewer college students have gone on a date than ever before.
A total of 13,000 responses were collected, and when sorted by age, the researchers found that roughly 30 percent of college students have never gone on a date, with just 71.8 percent of college men and 69.3 percent of college women saying they’ve been on a romantic outing. These were the lowest numbers ever recorded in the survey, which was first done in 1974. The new lows are down more than 10 percent from the peak for each sex, which were 81.9 percent for men in 1999 and 82.4 percent for women in 2005.
The results also showed a continuing rapid decline in the number of both men and women who have ever kissed someone, which peaked in 2005 for both.
● College men who have kissed:
2005: 73.7 percent
2011: 65.6 percent
2017: 59.1 percent
● College women who have kissed:
2005: 73.5 percent
2011: 62.2 percent
2017: 54.3 percent
Similar slides occurred for sex, again down from peaks in 2005.
● College men who have had sex:
2005: 63 percent
2011: 53.7 percent
2017: 47 percent
● College women who have had sex:
2005: 62.2 percent
2011: 46 percent
2017: 36.7 percent
However, unlike with dating, the decreased numbers for college students who have kissed or had sex are still far, far higher than their all-time lows in the survey. Going back to the first iteration, in 1974 only 45.2 percent of college men and 38.9 percent of women had kissed, and their respective numbers for sex were a mere 21.1 and 11 percent. Compared to college kids of today, the gaps for physical expressions of love with the mouth or groin are much larger than the ones for dating (in 1974, 73.4 percent of men and 74.4 percent of women had gone on a date).
Looked at in that light, while the 2017 respondents are less likely to have gone on a date, it sounds like when they do, they’re considerably more passionate than their chaste 1974 counterparts, who perhaps were spending time together at ice cream socials or other chaste affairs. And even if dating numbers are down, other research has shown that Japanese singles don’t always feel like they need to date that many different people before they find their true love anyway.
Sources: JASE, Yahoo! News Japan/Kyodo via Jin
Top image: Pakutaso
Insert images: Pakutaso (1, 2)



Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says
Young Japanese Women Becoming Less Interested in Sex, Survey Says
31 percent of Japanese women admit to cheating on lover, six percent say they got caught【Survey】
Japanese women reveal their ideal kiss scenarios【Survey】
Do Japanese people kiss on the first date? Survey investigates
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Majority of surveyed Japanese workers have dated a coworker, over 20 percent their boss or senpai
Survey shows drop in Japanese highschoolers who’ve kissed someone, girls still more experienced
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
Does a guy lose all chance with a Japanese woman if he doesn’t pay for the first date?【Survey】
Young Japanese adults show lowest dating experience level yet in annual survey
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Is it OK to split the bill on a date in Japan? Survey asks what women and men of different ages think
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
How much do Japanese men and women pay on dates? Survey finds large gap
Less than one in four surveyed Japanese men has a girlfriend, over one in three women has a beau
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
Japanese dating site’s picture of ideally attractive woman: young, no sleeves, college education
Japan is too soft on sex offenders, vast majority of survey respondants say