Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
The bun, which will retail at 116 yen (about US$1.10), is called the Luna Luna Strawberry Cream Milk Bun and will be on sale from the January 14. The pink dough is stamped with the Luna Luna rabbit mascot and filled with strawberry and soy-milk cream.
Maybe it’s just me, as the last thing I want to be reminded of when putting something warm and pink in my mouth is my period, but marketers apparently thought this item would be popular among women…
The bun additionally comes wrapped in paper with bits of female wisdom collected from Luna Luna users. These include pearls like, “When your friend’s boyfriend isn’t that attractive, say he looks really kind” and “Don’t say ‘Let’s grab a bite sometime’ unless you really mean it.”
▼ Here’s some wisdom: don’t use menstruation as a marketing ploy.
Oh, and in case anyone was wondering why you would need a service such as Luna Luna, tracking your individual cycle can help you know the best times to get pregnant.
In the interest of gender balance, perhaps I can suggest a crossover product for men: sperm-count-boosting yogurt drinks! Call me, Circle K.
Source and images via Netorabo
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
Takoyaki ice cream appears at Japanese convenience store chain
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan opens shrine for plush toys in Kyoto, offering memorial rites and a resting place for remains
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]