marketing

Meet the Japanese Colonel Sanders, who’s handsome…and passionate about fried chicken

Real-life fan steps into the suit of the Colonel.

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American visits Japan, wonders why McDonald’s only sells beef bowls, not burgers

A visit to this unusual branch reveals the mystery behind the burgerless McDonald’s.

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McDonald’s teams up with local confectioners for new lineup of very Japanese desserts

Schoolgirls step in to represent Tokyo, Kyoto, and a surprise outsider for this surprising collection. 

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New McDonald’s burgers pay homage to an icon of the kaiju genre

A favourite returns…with some surprising new ingredients.

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Japanese business established to rent out ad space on lazy comedian’s backpack

When life hands you a lemon of a comedy partner, make Lemon Jam!

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Burger King roasts McDonald’s with cryptic message on poster jabbing huge new store in Akihabara

Longstanding tongue-in-cheek rivalry between chains continues in Tokyo’s otaku mecca.

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McDonald’s pink pie vs. KFC pink pie: Which one does it better?

Two very different takes on springtime in Japan.

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McDonald’s adds a hot sakura pie to its menu in Japan

New cherry blossom dessert takes its inspiration from a traditional Japanese springtime sweet.

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We do battle with the King Yeti from Burger King Japan

Who will come out victorious in this bare-fisted, white-knuckle clash between man and meat sweats?

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Burger King releases the King Yeti on Japan

No Yetis were harmed in the making of this burger…we think. 

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Mos Burger mascot retires to make way for new character in Japan

50-year-old burger character is traded in for a newer, younger, human model. 

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Shinto priest blesses Domino’s pizzas to bring love to those who eat them on Valentine’s Day

Special religious ceremony adds the essence of Japanese love deities to chain’s heart-shaped pizzas.

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Snoop Dogg’s cookbook gets a rebrand in Japan

“From Crook to Cook” just doesn’t have the same catchy appeal here as it does overseas.

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Lotteria gives us chocolate burgers for Valentine’s Day in Japan

No fancy frills here — just a whole bar of chocolate wedged inside a bun.

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New Japanese mascot character: A train station monster that grabs children who don’t mind the gap

Kind of like a Japanese version of Pennywise the Clown. 

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Giant Pokémon Go video display at Shinjuku Station brings our reporter to tears

A moving moment…for more reasons than one. 

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Burger King Japan doesn’t believe in a guilt-free New Year

Fast food chain wants us to indulge in a buttery new Guilty Burger.

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Cup Noodle wipes the floor with the competition…at a competition in Japan

Nissin brand turns 50 but their marketing remains forever young. 

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Final Fantasy scene plays out on 3-D billboard in Tokyo

Shinra goes on the hunt for Red XIII, who winds up taking a nap and falling into a box of toys.

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We try the new Cup Noodle Humidifier from Nissin

Cheap gimmick or awesome ramen accessory?

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