marketing

Asian Juicy: New burgers from McDonald’s Japan pay tribute to a ’90s J-pop music video by Puffy

There’s a lot more than burgers to unpack here.

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Domino’s Pizza Burger? Chain teases customers with promise of a new menu item in the works

New product is said to “change the way we think about burgers“.

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Diablo IV Lilith burger turns Burger King into Burger Queen in Japan for a limited time

Do you dare to take a bite out of the queen of hell?

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Our reporters try a yakiniku sauce called “Even Women Garlic” to figure out what that means

To garlic, or not to garlic? That is (part of) the question.

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KFC releases an Otaku Burger…in Spain?!?

Spreading the Japanese custom of eating KFC at Christmas to other parts of the world.

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Pepsi creates a new cola for Christmas fried chicken in Japan


Raise a toast with special ingredients designed to enhance the traditional Japanese Christmas meal.

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Burger King adds a matcha pie to the menu in Japan for a limited time

This is not a drill, matcha lovers!

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Burger King adds peanut butter burgers to its menu in Japan

There’s even a beefy PB & J in this surprising tie-up with hit anime Spy x Family.

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Pizza Hut’s new rice pizzas debut in Japan, but are they any good?

Not every topping is a perfect match for rice instead of pizza dough. 

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Rice Pizza?! Pizza Hut creates a new base for customers in Japan

Gohan Pizza My Box is full of new surprises.  

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Japanese government worried young adults aren’t drinking enough alcohol

This calls for a contest!

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Pepsi releases a new cola in Japan specifically for karaage fried chicken

Colourless beverage contains special ingredients to enhance the flavour of Japan’s “national dish”.

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Meet the Japanese Colonel Sanders, who’s handsome…and passionate about fried chicken

Real-life fan steps into the suit of the Colonel.

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American visits Japan, wonders why McDonald’s only sells beef bowls, not burgers

A visit to this unusual branch reveals the mystery behind the burgerless McDonald’s.

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McDonald’s teams up with local confectioners for new lineup of very Japanese desserts

Schoolgirls step in to represent Tokyo, Kyoto, and a surprise outsider for this surprising collection. 

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New McDonald’s burgers pay homage to an icon of the kaiju genre

A favourite returns…with some surprising new ingredients.

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Japanese business established to rent out ad space on lazy comedian’s backpack

When life hands you a lemon of a comedy partner, make Lemon Jam!

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Burger King roasts McDonald’s with cryptic message on poster jabbing huge new store in Akihabara

Longstanding tongue-in-cheek rivalry between chains continues in Tokyo’s otaku mecca.

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McDonald’s pink pie vs. KFC pink pie: Which one does it better?

Two very different takes on springtime in Japan.

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McDonald’s adds a hot sakura pie to its menu in Japan

New cherry blossom dessert takes its inspiration from a traditional Japanese springtime sweet.

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