marketing

Gorgeous new artwork for 2021 Sailor Moon Eternal anime movie released

We can’t wait to see the stunning visuals in action!

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Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection

Mannequins stripped, glass displays broken and website down as limited-edition range sends everyone into a frenzy. 

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English mistake makes Kyoto the enemy of the world

Look out — Japan’s old capital appears to be rising again, with an army of koi fish behind it.

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Lucky underpants for your face: New masks from auspicious Tokyo store offer pandemic protection

Mr Sato heads out to “Grannies’ Harajuku” to get his face in their underwear. 

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KFC Japan now has a luxury truffle burger

We try the creamy rich sandwich that everyone in Japan is raving about. 

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Energy Milk from Japan is the new way to power up your day

Move aside, energy drinks, there’s a new mother in town. 

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Studio Ghibli anime art appears in new ad campaign: What if our mugs were used in Ghibli films?

Japanese company tests the bounds of “common sense” by using Ghibli art to advertise their wares. 

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Company uses empty buses to create giant maze after tours drop due to COVID-19【Video】

A very different kind of bus tour for tourists.

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We eat all-you-can-eat monster burgers at Burger King

One slender Japanese man ate six of these four-patty burgers in 30 minutes

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All-you-can-eat Burger King is coming to Japan with a monster burger on board

Diners will find it hard to eat more than one burger in 30 minutes, but this is a food challenge our Mr Sato has been years in training for. 

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Does Burger King’s Ugly Beef Burger taste as bad as it looks?

We try the ugliest looking burger in Japan.

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Is it feminine to use a parasol in Japan?

New awareness posters from the Japan Meteorological Association cause a storm online.

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Japanese model proudly displays armpit hair on giant ad at Shibuya

Japan’s poster girl for self-love and diversity wants us to embrace body hair choices.

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Japanese company creates face masks for musicians

Pandemic sax appeal. 

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McDonald’s Japan runs new anime ad for milkshakes, some viewers see lolicon mag cover instead

“Forever, Love” campaign gets lost in translation.

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Do the new Uniqlo summer face masks really deserve bad reviews?

We test the Airism product for three days in a range of conditions. 

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Customers race to Uniqlo for new summer face masks, but are they really worth the hype?

We try out the cool sold-out Airism product everyone’s been waiting for. 

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These models don’t exist: New agency offers AI generated models for commercial use

Company boasts scandal-proof faces for all your marketing needs.

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Ibaraki Airport mulls name change to “Tokyo Ibaraki Airport” despite not being in Tokyo

What could possibly go wrong?

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Uniqlo teams up with Billie Eilish and Takashi Murakami for exciting new UT collaboration【Videos】

The fashion collection we’ve been waiting for. 

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