marketing
This year’s range comes with a muscly Chief Tamago Officer heading up the Human Eggification Project.
Shohei Ohtani is the ambassador for this new collaboration, and we’ve got the scoop on whether it’s worth spending money on.
First-ever collaboration is like a good-luck talisman for a certain group of people in Japan.
Lucky New Year burger comes with a questionable “Big Inside” bag that looks like something is being inserted…




















Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Japanese pro gamer kicked off e-sports team after saying short men shouldn’t have human rights
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Dom Dom’s Squid Devil Burger is here to shake up the gourmet scene like a tokusatsu bad guy
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
You can take on sumo wrestlers and drink all the whiskey you want at Tokyo’s new sumo restaurant
The results are in! One Piece World Top 100 characters chosen in global poll
The number one movie in Japan last weekend awakens to be…Yo-kai Watch!
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Dom Dom’s Squid Devil Burger is here to shake up the gourmet scene like a tokusatsu bad guy
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
You can take on sumo wrestlers and drink all the whiskey you want at Tokyo’s new sumo restaurant
The results are in! One Piece World Top 100 characters chosen in global poll
The number one movie in Japan last weekend awakens to be…Yo-kai Watch!
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Japanese sleep experts say we’ve been using our blankets wrong, help us hate winter a little less
These beautiful temple gardens are…15 minutes from Narita Airport?!
Awesome website allows you to make your own Dragon Ball character, battle other fighters
New service lets you turn manga pages into T-shirt designs, over 200 titles to choose from
We make salt from our reporter’s sweat, then taste the world’s first Mr. Sato Salt rice balls
Sanrio Character Ranking results: Cinnamaroll’s five-year streak broken, poll still goes to dogs
Tokyo-area love hotel’s sushi room allows you to consummate your relationship in a unique way
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]