marketing

Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods

Special Snoopy serves up kindness in this huge new release.

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Starbucks releases a colour-changing Frappuccino in Japan

New secret ball makes the magic happen in this limited-edition beverage.

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Family Mart releases new rice balls with Bongo, Japan’s most famous onigiri restaurant

Shohei Ohtani is the ambassador for this new collaboration, and we’ve got the scoop on whether it’s worth spending money on.

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Pepsi Zero Peach is being released in one area of Japan

An exclusive limited-edition flavour for a very special event.

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Family Mart becomes Family Nyart with new range of sweets for Cat Day in Japan

Japanese convenience store chain serves up the cutest treats for cat lovers.

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Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents

How many of these iconic Japanese chocolates can we grab for 40 yen?

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Japanese KitKat gets a new look as a lucky Pizza Hut Melt in Japan

First-ever collaboration is like a good-luck talisman for a certain group of people in Japan.

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Cup Noodle sells new squid fork with its instant ramen

Nissin outdoes itself by making this crazy idea a reality.

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Is Burger King Japan sending subliminal messages in its packaging for the new “Top” One Pounder?

Lucky New Year burger comes with a questionable “Big Inside” bag that looks like something is being inserted…

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Is the Grimace shake worth the hype?

We find out if this limited-edition beverage is as good as everyone says it is.

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McDonald’s Japan now sells pies in…Dalmatian dog boxes

Cookies and cream sankaku pie is served up in some scary cute packaging.

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Pokémon doughnuts appear at Mister Donut, with Diglett as the star!

We’re totally digging this new lineup.

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Shibuya Burger King releases tongue-in-cheek poster to announce it will be closed on Halloween

Restrictions in Tokyo’s popular Halloween hotspot just got even tighter. 

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Grimace frightens schoolgirls, rides a Japanese train as the cult shake arrives at McDonald’s Japan 

Will the viral #grimaceshake trend catch on in Japan?

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What 1,000 yen can get you at McDonald’s in Japan right now

Puppy pies are waiting to take you on a taste adventure.

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New McDonald’s Shiba Inu pie packaging wows customers in Japan

Puppy pies add a dash of cuteness to the menu this autumn.

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Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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Pizza Hut adds a “Guilty Secret” sandwich to its menu for a limited time

We find out if this sinful meal is worth all the calories.

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New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】

Sanrio character gets herself in a pickle for this advertising campaign.

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McDonald’s Japan reveals tsukimi moon-viewing burger range for 2024 with a Kaguya-hime commercial

Because even traditional Japanese folktale characters crave fast food by the light of the moon.

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