marketing

Tokyo’s Yomiuri Giants baseball players crossdress in beauty contest for fans

Not competing for batting averages or home runs, but likes on Instagram.

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Coca-Cola Japan releases new Christmas bottles with ribbon labels and music

J-Pop group Little Glee Monster will sing you festive songs as you sip your bow-wrapped Coke this holiday season.

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Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment

Witty response proves Osaka isn’t just a tennis pro, she’s a marketing queen. 

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Apple coke is here! World-first flavour exclusive to Coca-Cola Japan

Never-before seen flavour coming to stores nationwide this autumn. 

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Taco Bell introduces the Naked Chicken Taco to Japan with a special deal for diners in tank tops

We go and flex our muscles for the tasty new taco.

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New commercial shows people in Japan offending foreigners with their stinky breath【Video】

Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath.

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Japanese store apologises for ad saying “women who want biracial children” should wear kimono

Because wearing a kimono will attract a foreign man.

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Optus pulls Australian commercial from YouTube following complaints from Japan

Telecommunications company slammed for using Japanese culture to promote a Samsung product from South Korea.

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Spirited Away voice actors from China recreate iconic scenes from the anime film

New series of posters are total Ghibli cosplay goals

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Spirited Away posters for first theatrical release in China are stunningly beautiful

A new take on a beloved Studio Ghibli anime film.

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Coca-Cola Japan brings out clear lime Coke with former gravure idol as their poster girl

Coca-Cola takes the clear drinks trend to a whole new level, and gives us a special Reiwa parody commercial as well. 

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Top April Fools’ Day prank news stories from Japan

Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.

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Coca-Cola Japan brings out a new design bottle exclusive to Okinawa

Famous sightseeing spots come together for a very special souvenir. 

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Nara deer have a heartfelt message for tourists in new travel poster

A clever play on words tugs at the heartstrings.

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Japanese gravure idol loses weight, becomes poster girl for Rizap weight loss company 【Video】

This bikini model may have lost her “happy fat” but she definitely hasn’t lost her spark.

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Panda sightings in Tokyo cause frenzy on social media

After reading reports of an escaped panda on the streets of Tokyo, we headed out to find out what was going on.

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Japanese high school life in the Heisei era at the heart of new Pocky x Milk Tea collaboration

Bittersweet flavours combine to create a whole new taste sensation.

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Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019

A perfect partner for hanami picnics.

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Shibuya Scramble Crossing New Year’s Eve Countdown event report【Pics & Videos】

Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.

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Japanese company uses real futons as advertising posters on Tokyo trains

Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.

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