marketing

Funny signs in Japan: 7-Eleven enters the ring with a humorous notice for drivers

A clever way to draw attention to an off-the-beaten-path Japanese convenience store location. 

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Do Japan’s Sushi Manju sweets look as good as the packaging on the box?

Unusual case of false advertising surprises everyone in the office.

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Japan’s Homo Sausage now comes with cheese

What a way to celebrate a birthday.

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The story behind the giant Japanese woman in kimono on the 3-D billboard at Shinjuku

Turns out there’s an even larger version of this famous face, and she’s someone worth listening to. 

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New Japanese KitKat flavour, Sugar Butter Tree, is like cracking a chocolate tree branch

A new must-try Japanese KitKat to put on your shopping list!

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Aerosmith taiyaki now available in Japan for a limited time

American band who fell in love with taiyaki after visiting Japan finally gets the release they’ve truly been waiting for.

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How to eat a Whopper the beautiful way, from Burger King Japan

This genius hack will change the way you eat burgers forever.

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McDonald’s releases new Come on Baby New York Burgers in Japan

Limited-edition collection takes our taste buds on a trip to the Big Apple. 

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McDonald’s changes its packaging in Japan for the first time in six years

New designs look way more enticing than the previous ones.

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McDonald’s ad in Japan causes controversy overseas

An anime clip viewed as harmless in Japan is interpreted differently by foreign viewers.

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New Trauma Curry retort pouches from Japan are traumatic…in the best sense of the word

For a meal you won’t ever forget.

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Burger King releases Pine Tsukimi burgers for moon-viewing season in Japan

Well, this is a new twist that’s sure to draw customers.

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Burger King announces it forgot to buy eggs for tsukimi moon-viewing season this year

A thinly veiled jab at Japan’s seasonal fast food traditions.

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Look out, Starbucks — McDonald’s Japan has now entered the dessert drink game

Can a fast food chain beat a coffeehouse chain at its own game?

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Japanese anime appears at McDonald’s in the U.S., making the artist’s dreams come true

The Devil is a Part-Timer attracts attention in the U.S. and otaku are lovin’ it.

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Pizza Hut Japan serves up ’90s nostalgia by reissuing some favourites

Which ’90s pizza would you choose?

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McDonald’s Japan adds the flavour of okonomiyaki to its menu for a limited time

The Teriyaki McBurger goes “adult” with some surprising regional flavours.

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Mint Pepsi for Yakisoba is coming to Japan, and we got to taste it before it goes on sale

Does this new cola really pair well with fried noodles?

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Pizza Hut Japan’s new Wiener Coffee Pizza tastes as crazy as it sounds

Pun becomes a pizza, in true Japanese style.

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New Japanese KitKat captures the flavour of Baskin Robbins’ choc mint ice cream

This tie-up collaboration swings both ways, with new KitKat items at the ice cream chain for a limited time as well.

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