marketing

Mos Burger poster ad looks curiously more like a Furby than actual food

Once you’ve seen it, you won’t be able to unsee it ever again…

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“Smooth Hair” poster sparks controversy in Japan

Company pulls haircare ad after receiving complaints from the public. 

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Akihabara maid cafe finds novel way to stay on brand during coronavirus crisis【Video】

Masters and mistresses can only enter after receiving “moe ointment” at the door. 

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Japan’s new “Behind the Mac” ad shows the times Apple products appeared in Japanese anime【Video】

From Your Name to Mirai and Weathering With You, over a dozen anime star in this gorgeous 30-second commercial.

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Soba restaurant in Japan struggles to find new employee, rewords job ad and offers flood in

There’s one surprising aspect of working at a 120-year-old Japanese restaurant that has everyone wanting to work there.

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Japanese maid delivery service brings omurice to your door 【Video】

Now you can apply to have omurice delivered to your door with a side of “moe moe chin”.

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Man sees figure clinging to bus on highway in Japan, immediately calls police 【Video】

The vehicle was spotted travelling at speed and showed no signs of slowing down. 

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Kyoto starts new “Empty” tourism campaign to attract tourists during coronavirus outbreak

Visitors to Kyoto have plummeted, prompting a new series of ads showing sites like the Arashiyama bamboo forest totally devoid of people.

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Yamanote trains in Tokyo display unique poster ads that look like paper but move like video

Electronic Paper and E Ink create a moving display for the opening of Takanawa Gateway Station

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We taste the Adult Cream Pie from McDonald’s Japan

This dessert has been a long time coming.

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Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2020

The limited-edition “spring omotenashi” is perfect for hanami picnics.

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Adult Cream Pie coming to McDonald’s Japan

People are wondering if any English speakers were consulted before they chose the name for the salacious new dessert.

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Tokyo’s Yomiuri Giants baseball players crossdress in beauty contest for fans

Not competing for batting averages or home runs, but likes on Instagram.

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Coca-Cola Japan releases new Christmas bottles with ribbon labels and music

J-Pop group Little Glee Monster will sing you festive songs as you sip your bow-wrapped Coke this holiday season.

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Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment

Witty response proves Osaka isn’t just a tennis pro, she’s a marketing queen. 

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Apple coke is here! World-first flavour exclusive to Coca-Cola Japan

Never-before seen flavour coming to stores nationwide this autumn. 

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Taco Bell introduces the Naked Chicken Taco to Japan with a special deal for diners in tank tops

We go and flex our muscles for the tasty new taco.

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New commercial shows people in Japan offending foreigners with their stinky breath【Video】

Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath.

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Japanese store apologises for ad saying “women who want biracial children” should wear kimono

Because wearing a kimono will attract a foreign man.

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