marketing

Burger King dares people to trick or treat them in Japan this Halloween

Those who take up the challenge will get a free ice cream in return.

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Pizza Hut Japan unveils new matcha pizza, crafted with a Kyoto tea shop founded in Uji in 1860

The chain’s first-ever Japanese-style sweet pizza has some very surprising ingredients. 

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KFC Japan unveils new Tsukimi Moon Viewing Burgers for 2025

This year’s range comes with a muscly Chief Tamago Officer heading up the Human Eggification Project.

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Super rare Japanese train turns night views into moving hearts around Tokyo

Proof that Japanese trains truly are magical. 

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Starbucks Japan launches new Chillax Soda drinks for summer

Starbucks and chill.

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Starbucks customers in Japan create a weird food hack that’s gone viral online

 

New food trend might seem crazy, but it actually works.

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New Japanese KitKat flavours include sakura and pineapple candy

Region-exclusive chocolates are the newest must-buy Osaka souvenirs.

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Starbucks releases a new Frappuccino in Japan to help us “forget about everyday life”

A new drink and sweets to ease our sorrows.

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Starbucks Japan adds a new milk tea Frappucino to its lineup for a limited time

New collection champions a special Japanese tea blend at exclusive stores.

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Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods

Special Snoopy serves up kindness in this huge new release.

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Starbucks releases a colour-changing Frappuccino in Japan

New secret ball makes the magic happen in this limited-edition beverage.

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Family Mart releases new rice balls with Bongo, Japan’s most famous onigiri restaurant

Shohei Ohtani is the ambassador for this new collaboration, and we’ve got the scoop on whether it’s worth spending money on.

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Pepsi Zero Peach is being released in one area of Japan

An exclusive limited-edition flavour for a very special event.

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Family Mart becomes Family Nyart with new range of sweets for Cat Day in Japan

Japanese convenience store chain serves up the cutest treats for cat lovers.

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Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents

How many of these iconic Japanese chocolates can we grab for 40 yen?

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Japanese KitKat gets a new look as a lucky Pizza Hut Melt in Japan

First-ever collaboration is like a good-luck talisman for a certain group of people in Japan.

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Cup Noodle sells new squid fork with its instant ramen

Nissin outdoes itself by making this crazy idea a reality.

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Is Burger King Japan sending subliminal messages in its packaging for the new “Top” One Pounder?

Lucky New Year burger comes with a questionable “Big Inside” bag that looks like something is being inserted…

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Is the Grimace shake worth the hype?

We find out if this limited-edition beverage is as good as everyone says it is.

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McDonald’s Japan now sells pies in…Dalmatian dog boxes

Cookies and cream sankaku pie is served up in some scary cute packaging.

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