marketing

Ziploc x Beams Couture collaboration from Japan makes transparent bag fashion cool

Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.

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Nissin Cup Noodles heats up with handsome host boys and famous Japanese voice actors 【Video】

Welcome to Nissin’s new fictional host club, where sexual innuendo rules.

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There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.

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Japanese schoolgirl feeds sweets to fans via 4-D VR headsets 【Video】

The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.

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Japanese company creates lacquered tableware that feels like human skin

The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.

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Box of sweet steamed sushi cakes disappoints Japanese customer with false packaging

Proof that what you see isn’t always what you get.

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Japanese miko shrine maidens turn into off-road racing queens in new commercial 【Video】

These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.

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Fill yourself with “Sparkling Energy” from a couple of pretty anime girls.

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It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video

Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.

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Coca-Cola adds new limited-edition design to their seasonal bottle range available only in Japan

These bottles replicate the beauty of Japan’s four seasons.

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Japanese Kit Kat fans go crazy for new banana variety available only at Tokyo Station

With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.

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Sake ads show what it’s like to have a long-distance relationship with a Japanese woman 【Video】

Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.

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McDonald’s unveils upcoming collaboration with Japanese mobile game Granblue Fantasy

Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.

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Japan has a consultation service for homeowners frustrated by cosplayers on their roofs

“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”

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Cosplayers celebrate World Cosplay Summit by starring in sunscreen ads for Shiseido

It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.

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Japanese boy band members surprise fans by dressing up as high school girls

It’s hard to believe that these cute young schoolgirls are actually men.

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Japanese artists fall in love with new chocolate…for its anime-friendly packaging 【Photos】

From Sailor Moon to Pokémon and even the cast of Final Fantasy XV, this chocolate box is proving to be the perfect canvas for all sorts of different characters.

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New anime film from former Studio Ghibli director takes over ads and packaging at the supermarket

Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.

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