marketing

All-you-can-eat Burger King is coming to Japan with a monster burger on board

Diners will find it hard to eat more than one burger in 30 minutes, but this is a food challenge our Mr Sato has been years in training for. 

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Does Burger King’s Ugly Beef Burger taste as bad as it looks?

We try the ugliest looking burger in Japan.

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Is it feminine to use a parasol in Japan?

New awareness posters from the Japan Meteorological Association cause a storm online.

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Japanese model proudly displays armpit hair on giant ad at Shibuya

Japan’s poster girl for self-love and diversity wants us to embrace body hair choices.

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Japanese company creates face masks for musicians

Pandemic sax appeal. 

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McDonald’s Japan runs new anime ad for milkshakes, some viewers see lolicon mag cover instead

“Forever, Love” campaign gets lost in translation.

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Do the new Uniqlo summer face masks really deserve bad reviews?

We test the Airism product for three days in a range of conditions. 

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Customers race to Uniqlo for new summer face masks, but are they really worth the hype?

We try out the cool sold-out Airism product everyone’s been waiting for. 

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These models don’t exist: New agency offers AI generated models for commercial use

Company boasts scandal-proof faces for all your marketing needs.

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Ibaraki Airport mulls name change to “Tokyo Ibaraki Airport” despite not being in Tokyo

What could possibly go wrong?

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Uniqlo teams up with Billie Eilish and Takashi Murakami for exciting new UT collaboration【Videos】

The fashion collection we’ve been waiting for. 

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Mos Burger poster ad looks curiously more like a Furby than actual food

Once you’ve seen it, you won’t be able to unsee it ever again…

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“Smooth Hair” poster sparks controversy in Japan

Company pulls haircare ad after receiving complaints from the public. 

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Akihabara maid cafe finds novel way to stay on brand during coronavirus crisis【Video】

Masters and mistresses can only enter after receiving “moe ointment” at the door. 

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Japan’s new “Behind the Mac” ad shows the times Apple products appeared in Japanese anime【Video】

From Your Name to Mirai and Weathering With You, over a dozen anime star in this gorgeous 30-second commercial.

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Soba restaurant in Japan struggles to find new employee, rewords job ad and offers flood in

There’s one surprising aspect of working at a 120-year-old Japanese restaurant that has everyone wanting to work there.

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Japanese maid delivery service brings omurice to your door 【Video】

Now you can apply to have omurice delivered to your door with a side of “moe moe chin”.

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Man sees figure clinging to bus on highway in Japan, immediately calls police 【Video】

The vehicle was spotted travelling at speed and showed no signs of slowing down. 

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Kyoto starts new “Empty” tourism campaign to attract tourists during coronavirus outbreak

Visitors to Kyoto have plummeted, prompting a new series of ads showing sites like the Arashiyama bamboo forest totally devoid of people.

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Yamanote trains in Tokyo display unique poster ads that look like paper but move like video

Electronic Paper and E Ink create a moving display for the opening of Takanawa Gateway Station

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