marketing

Space Onigiri: Do these long-lasting Japanese rice balls taste any good on planet Earth?

We put the JAXA-endorsed product to the test.

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Japanese anime commercial plays out like an epic neo-Tokyo adventure 【Video】

People in Japan are falling in love with Spy Ando…and the humorous twist ending.

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S.RIDE taxi cars in Tokyo will soon become moving ad galleries with new advanced window tech

Rather than Fast and Furious, taxi passengers will be Fast and hopefully more Curious about the latest goods and services offered in the local area.
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Zara creates loungewear that looks like a Japanese school P.E. uniform

New fashion choice puzzles people around Japan.

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Is the six-foot long Subway Sub coming to Japan?

All signs point to yes!!!

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Japan searches for the Yamazaki pan girl, who lived in Tokyo when she was three years old

Do you know where Suzy is? 

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McDonald’s Japan’s new Touch manga collab: Does it really capture the bittersweet taste of youth?

Fried chicken and a hugely popular high school baseball series is a surprise collaboration we never saw coming.

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Yakiniku rice burger: A bento boxed lunch you can eat with one hand

New Japanese burger comes in three sizes, depending on how much of a meat tower you can handle.

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Japan has a new Hershey’s cereal that doubles as a toast topping

New Choco Bits variety breaks all the rules when it comes to Japanese breakfast.

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McDonald’s Japan brings out a new chicken burger with rice buns

Fried chicken sandwich, Japanese-style.

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McDonald’s teams up with Touch manga for burgers that capture the bittersweet taste of youth

Hugely popular high school baseball series adds some spice to the chain’s chicken burgers in Japan.

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Pringles now comes in karaage flavour in Japan

Japanese fried food gets even more addictive.

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7-Eleven under fire in Japan for mysterious holes in their onigiri rice balls

Customers wonder if the chain is now selling “air” as a new rice ball filling.

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7-Eleven Japan’s banana milk sparks controversy over deceptive packaging

Customers feel duped by “camouflage packaging”.

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KFC releases a creamy fried-on-fried sensation in Japan for a limited time

Taking chicken burgers to a whole new level.

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Japanese masturbatory aid maker Tenga unloads its “biggest gift ever”

Made from pure gold and priced at 10 million yen. 

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Gorgeous new artwork for 2021 Sailor Moon Eternal anime movie released

We can’t wait to see the stunning visuals in action!

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Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection

Mannequins stripped, glass displays broken and website down as limited-edition range sends everyone into a frenzy. 

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English mistake makes Kyoto the enemy of the world

Look out — Japan’s old capital appears to be rising again, with an army of koi fish behind it.

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Lucky underpants for your face: New masks from auspicious Tokyo store offer pandemic protection

Mr Sato heads out to “Grannies’ Harajuku” to get his face in their underwear. 

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