marketing

Dragon Ball’s Frieza appears in giant 3-D outside Shinjuku Station【Video】

The cat also returns, and now it’s floating towards us in zero gravity.

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Cup Noodle pouch satisfies our never-ending need for instant ramen

Cute design details make stomachs rumble everywhere you go!

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Cat-ear eye drops take Japan’s obsession with felines to a whole new level

Best-selling Japanese eye drop brand adds three cool cats to their range.

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Combining all of Nissin’s new Cup Noodle series into one powerful bowl of ramen

Man vs. Massive Bowl of Cup Ramen.

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Nissin’s new Cup Noodle series smashes flavours together for super combined power

Instant ramen range comes with a crazy commercial that’s gone viral online. 

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Japan’s oldest McDonald’s worker defies age barriers, inspires everyone at the age of 93

You’ll find a wide range of ages at this Japanese branch of the Golden Arches. 

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Coming soon to Japan’s Family Mart convenience stores: A whole lot of digital signage

The Family Mart of the future plans to use plenty of electronic advertising to assault your senses.

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McDonald’s Japan’s version of the viral TikTok apple pie hack

How to create the “ultimate dessert” that’s got everyone talking on social media. 

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What’s inside the McDonald’s Big Smile Bag in Japan

All part of the chain’s Japan-exclusive 50th anniversary celebrations.

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The best time to see Shinjuku’s giant new 3-D cat

The operators of the billboard also spill the beans on what’s next for the hyper-realistic display.

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Giant cat appears on new 3-D billboard outside Shinjuku Station 【Video】

Japan finally gets its own jaw-dropping billboard in Tokyo.

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Engrish mistake turns innocent sign into X-rated notice at Japanese store

This isn’t the type of self-service they were meaning.

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Burger King’s new Tokyo Teriyaki Tower is Japan’s newest meat wall【Taste test】

We scale Tokyo’s newest attraction: A four-patty teriyaki tower. 

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Burger King unleashes the Tokyo Teriyaki Tower in Japan

A towering teriyaki treat for the taste buds, only available for a limited time. 

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Onikun: Epic onigiri so big they’re half demon, half rice ball

Exciting range includes a new take on the rice burger, and it’s only available at one convenience store chain. 

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New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!

Limited-edition series is a treat for the eyes and the taste buds.

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Burger King Japan’s Ugly Burgers go head-to-head in a battle for flavour

It’s what’s inside that counts.

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Original McDonald’s character Speedee makes a comeback in Japan

Before Ronald McDonald, Speedee was the mascot for the fast food chain, and now he’s back for a limited time. 

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Japanese sake KitKats feature controversial package design in Australia

Pssst, Nestlé — that character’s not Japanese and you’re playing into problematic Asian stereotypes.

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Space Onigiri: Do these long-lasting Japanese rice balls taste any good on planet Earth?

We put the JAXA-endorsed product to the test.

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