marketing

Top April Fools’ Day prank news stories from Japan

Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.

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Coca-Cola Japan brings out a new design bottle exclusive to Okinawa

Famous sightseeing spots come together for a very special souvenir. 

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Nara deer have a heartfelt message for tourists in new travel poster

A clever play on words tugs at the heartstrings.

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Japanese gravure idol loses weight, becomes poster girl for Rizap weight loss company 【Video】

This bikini model may have lost her “happy fat” but she definitely hasn’t lost her spark.

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Panda sightings in Tokyo cause frenzy on social media

After reading reports of an escaped panda on the streets of Tokyo, we headed out to find out what was going on.

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Japanese high school life in the Heisei era at the heart of new Pocky x Milk Tea collaboration

Bittersweet flavours combine to create a whole new taste sensation.

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Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019

A perfect partner for hanami picnics.

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Shibuya Scramble Crossing New Year’s Eve Countdown event report【Pics & Videos】

Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.

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Japanese company uses real futons as advertising posters on Tokyo trains

Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.

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The Body Shop unveils handsome anime wizard characters for vegan beauty product in Japan

The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.

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Pantene ad asks why people in Japan are forced to look the same when job hunting

Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.

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Ziploc x Beams Couture collaboration from Japan makes transparent bag fashion cool

Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.

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Nissin Cup Noodles heats up with handsome host boys and famous Japanese voice actors 【Video】

Welcome to Nissin’s new fictional host club, where sexual innuendo rules.

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There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.

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Japanese schoolgirl feeds sweets to fans via 4-D VR headsets 【Video】

The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.

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Japanese company creates lacquered tableware that feels like human skin

The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.

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Box of sweet steamed sushi cakes disappoints Japanese customer with false packaging

Proof that what you see isn’t always what you get.

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Japanese miko shrine maidens turn into off-road racing queens in new commercial 【Video】

These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.

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It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video

Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.

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