marketing

Giant cat appears on new 3-D billboard outside Shinjuku Station 【Video】

Japan finally gets its own jaw-dropping billboard in Tokyo.

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Engrish mistake turns innocent sign into X-rated notice at Japanese store

This isn’t the type of self-service they were meaning.

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Burger King’s new Tokyo Teriyaki Tower is Japan’s newest meat wall【Taste test】

We scale Tokyo’s newest attraction: A four-patty teriyaki tower. 

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Burger King unleashes the Tokyo Teriyaki Tower in Japan

A towering teriyaki treat for the taste buds, only available for a limited time. 

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Onikun: Epic onigiri so big they’re half demon, half rice ball

Exciting range includes a new take on the rice burger, and it’s only available at one convenience store chain. 

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New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!

Limited-edition series is a treat for the eyes and the taste buds.

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Burger King Japan’s Ugly Burgers go head-to-head in a battle for flavour

It’s what’s inside that counts.

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Original McDonald’s character Speedee makes a comeback in Japan

Before Ronald McDonald, Speedee was the mascot for the fast food chain, and now he’s back for a limited time. 

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Japanese sake KitKats feature controversial package design in Australia

Pssst, Nestlé — that character’s not Japanese and you’re playing into problematic Asian stereotypes.

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Space Onigiri: Do these long-lasting Japanese rice balls taste any good on planet Earth?

We put the JAXA-endorsed product to the test.

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Japanese anime commercial plays out like an epic neo-Tokyo adventure 【Video】

People in Japan are falling in love with Spy Ando…and the humorous twist ending.

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S.RIDE taxi cars in Tokyo will soon become moving ad galleries with new advanced window tech

Rather than Fast and Furious, taxi passengers will be Fast and hopefully more Curious about the latest goods and services offered in the local area.
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Zara creates loungewear that looks like a Japanese school P.E. uniform

New fashion choice puzzles people around Japan.

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Is the six-foot long Subway Sub coming to Japan?

All signs point to yes!!!

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Japan searches for the Yamazaki pan girl, who lived in Tokyo when she was three years old

Do you know where Suzy is? 

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McDonald’s Japan’s new Touch manga collab: Does it really capture the bittersweet taste of youth?

Fried chicken and a hugely popular high school baseball series is a surprise collaboration we never saw coming.

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Yakiniku rice burger: A bento boxed lunch you can eat with one hand

New Japanese burger comes in three sizes, depending on how much of a meat tower you can handle.

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Japan has a new Hershey’s cereal that doubles as a toast topping

New Choco Bits variety breaks all the rules when it comes to Japanese breakfast.

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McDonald’s Japan brings out a new chicken burger with rice buns

Fried chicken sandwich, Japanese-style.

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McDonald’s teams up with Touch manga for burgers that capture the bittersweet taste of youth

Hugely popular high school baseball series adds some spice to the chain’s chicken burgers in Japan.

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