We visit Hobonichi HQ in Tokyo to give you the highlights and our must-buy recommendations for next year’s range.
Hello Kitty
![Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]](https://soranews24.com/wp-content/uploads/sites/3/2026/08/md-1.jpg?w=640 "Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]")
Sanrio’s kaiju crossover gives one cute character two extra heads, plus gives one character often overlooked in Japan some time in the spotlight.
The 20th birthday of a local legend calls for collaborations with Hello Kitty, Chubu Centrair International Airport, and 15 local businesses.
The convenience store chain offers the summer’s most kawaii collab by bringing 26 characters from different worlds together.
This cute line-up is made from sustainable materials and will make your friends green with envy.
![Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]](https://soranews24.com/wp-content/uploads/sites/3/2026/07/1.jpg?w=640 "Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]")
70,647,379 votes tallied, and one European nation apparently loves Sanrio’s often-forgotten grannie character.
Hello Kitty and friends imagined what their perfect hotel would be like, and they’re inviting you in.
![Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]](https://soranews24.com/wp-content/uploads/sites/3/2026/04/sr-1-1.jpg?w=640 "Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]")
After Hello Kitty goes home for the day, some decidedly less cute characters will be taking over Sanrio Puroland.
![Hello Kitty is now a transforming truck robot[Photos]](https://soranews24.com/wp-content/uploads/sites/3/2026/04/hk-1-1.jpg?w=640 "Hello Kitty is now a transforming truck robot[Photos]")
We find out if the limited-edition Sanrio frappe and smoothie taste as sweet as they look.
![Sanrio’s best-loved butthole defies physics in adorable sumo collaboration[Photos]](https://soranews24.com/wp-content/uploads/sites/3/2026/04/ss-1.jpg?w=640 "Sanrio’s best-loved butthole defies physics in adorable sumo collaboration[Photos]")
![Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]](https://soranews24.com/wp-content/uploads/sites/3/2026/04/sr-1.jpg?w=640 "Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]")
Hello Kitty and friends’ tour of the country comes to its last stop in downtown Tokyo with a look back on 60 years of cuteness, Japanese-style.
Sanrio characters add sweetness to first-ever McDonald’s smoothie and frappe collaboration, complete with a Japanese idol commercial.
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