Hello Kitty

Hello Kitty’s hilariously meta YouTube debut is a hit with netizens, earns likes and subscribers

Sanrio’s star has turned to vlogging, and Japanese social media appreciates her blunt truths and eternal grade-schooler optimism.

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Hello Kitty adds Japanese exorcism to her work repertoire, Twitter baffled and amused

Is there anything Kitty can’t do? She can spiritually purify your house or room with salt now, so tell your ghost stories without fear of retribution!
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Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan

Get on board with the country’s cutest Shinkansen at its official limited-time cafe.

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Sanrio’s President reveals why Hello Kitty teams up with so many different brands

And it’s not just to boost Hello Kitty’s sales.

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Japanese Coast Guard mascot Umimaru turns 20, lends rank to Hello Kitty for cute merchandise

Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!

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Hello Kitty Shinkansen looks set to be cutest Japanese train ever with special kawaii interiors

JR West has finally revealed what the new bullet train will look like inside. 

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Ready, set… woomy! Sanrio new character collaboration poll starts, featuring Splatoon 2 and more

Hello Kitty’s home company is running its yearly poll to decide which out-of-company character will get their own event at the Puroland theme park.
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Who killed Hello Kitty…?! Sanrio’s Puroland wreaks gory havoc with zombies, ghoulish cuisine

The newest instalment of Sanrio’s yearly horror night has a special twist, and covering your eyes won’t help you!

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Hello Kitty Shinkansen bullet train to debut in Japan this summer

The world-famous Sanrio character wants to welcome you onboard her very own high-speed train.

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Puma teams up with Hello Kitty in Japan for limited edition sneakers and sportswear

Hello Kitty swaps her cute image for some cool street cred.

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Meet and eat nostalgic Sanrio characters from the 80s at limited-time cafe in Tokyo

Tuxedo Sam, Cheery Chums, and other beloved characters from decades past are here to fill your belly.

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Pikachu, Hello Kitty Elected 2025 Expo Ambassadors to Osaka

Hopefully the newly-elected officials will be announcing their political stances soon.

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Goodnight, Kitty: We stay in a hotel room dedicated to the queen of kawaii【Photos】

Hello, Kitty. And hello, crossover branding!

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Cute boys chasing each other, crying in the rain showcased in Sanrio Boys anime preview【Video】

Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.

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Maker of Hello Kitty under investigation by EU Commission for breaching antitrust laws

That’s what you get for trying to be the alpha kitty!

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Wonder Woman x Hello Kitty collaboration is coming to Japan

This is the first time ever for Sanrio’s cute cat to team up with a western-made film.

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Sanrio’s Kero Kero Keroppi hops into restaurant biz with character cafe in Japan! 【Photos】

Hello Kitty’s frog buddy sits with lonely diners, entices with adorable, delicious food and drinks.

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The Sanrio Boys, the guys who love Hello Kitty and Co., are getting their own anime series

Sanrio’s marketing comes full circle, then keeps on going.

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Make your special day even more memorable with Hello Kitty and Dear Daniel at your wedding

For the bride who needs everything Hello Kitty in her life!

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Sanrio releases new character: Aggretsuko, the white-collar red panda with anger issues

For some people, living an idyllic life of apples and cake is hard to relate to. For those people the makers of Hello Kitty bring you Aggretsuko.

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