
In October last year, Yokohama City joined forces with Japanese automobile manufacturer Nissan for a special project dubbed Choi-Mobi Yokohama. Furnishing the historic port city with a small fleet of rentable, ultra-compact electric vehicles, Nissan set out to examine the feasibility of making such modes of transport commonplace in urban centres. Allowing anyone with a valid license to zip around the city – emission free, of course – for just 20 yen (US$0.19) per minute of use, ultra-compacts like the Choi-Mobi are tipped to be a useful replacement for taxis and private vehicles in urban areas in future years.
The concept alone was enough to have tech-heads and environmentalists alike grinning from ear to ear, but on April 1 this year, Nissan asked a group of Choi-Mobi renters to use their time together inside the vehicle to convey important messages to one another, telling not April Fools but “April Truths”.
Nissan’s tiny cars are about the size of an chunky ATV/quad-bike, but can seat two people and, thanks to their fibre-glass roofs and semi-open reinforced surrounds, offer far more comfort and safety. They’re all-electric, and designed to be rented by both urbanites and tourists, allowing them to move around the city and drop the cars off at any of the dedicated parking areas, meaning that unlike a regular rental car, there’s no need to return it to the place it was picked up, make reservations, or plan ahead.

On April 1, though, Nissan installed cameras inside a number of the special vehicles and invited people to take a ride, using their time together to say the things that they were never able or couldn’t find the time to say before.
Here are some of the confessions that took place during the day.
There were proposals,
expressions of brotherly love,
a friend who decided to say “thank you” through song,

another proposal! (though since he’s already wearing a ring it can’t have been that much of a surprise…),

displays of gratitude from husbands,
and this young man’s genuinely touching display of filial piety as he thanks his mother for everything she has done for him.

There are more “April Truths” to be enjoyed in the video below. It’s entirely in Japanese, but really, when it comes to human emotion, the language they’re speaking doesn’t really matter. Enjoy!
Perhaps there’s something about being in a private bubble with someone special, yet not having to look them directly in the eye, that helps people convey their feelings better? Either way we think this was a pretty cool promotion on Nissan’s part. And, lest we forget that this is a promotional video for an eco-friendly, ultra-compact vehicle, did anyone else notice just how fast those little things can move!? To hell with taxis, we’ll take a fleet of those in our city, too, please!








Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
A self-driving car that delivers ramen is Nissan’s newest automotive innovation【Video】
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
We take the Toyota i-Road electric vehicle out for a spin, find out it’s awesome 【Video】
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Stay at a hotel with a bed for your plushie in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Visiting Japan’s muscular mascot character dog at his free museum near Kansai International Airport
Best burger in Tokyo? JB’s serves up a cheap craft burger that not a lot of people know about
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japan’s new beer glass is designed to force you to drink…water [Video]
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】