As a sign of China’s continuing integration into the global community, the country’s long-standing ban on video game consoles was lifted last year. This doesn’t mean Chinese gamers are free to enjoy all that modern gaming has to offer, as censorship regulations mean certain types of content aren’t allowed.
Some of the problem areas are nebulously defined, such as restrictions on games that “besmirch the image of China” or “intentionally blacken the image of the Chinese army.” A possible upcoming addition to the list of punishable offenses is a little easier to understand: no more video game characters wearing bikinis.
A recent report by the Guangzhou Daily, the official news service of the Guangzhou municipal party committee, says that a number of online game developers recently received notices from the authorities warning them about restricted content for video games.
As in many other countries, China’s most lucrative established gaming demographic is young males. Also, as in many other countries, young Chinese males enjoy looking at scantily-clad women.
As a result, one of the easiest ways to pump up sales for your new game is by featuring a nearly non-stop parade of female flesh. That gateway to success may be slamming shut, though, as the Guangzhou Daily says the notice the developers received informed them that “Game characters wearing bikinis or shorts are prohibited.”
We’re guessing video game characters with bikini tops and shorts would be out too, as a “two wrongs don’t make a right” sort of thing.
The wording, which also states that “Exposing sensitive parts of the body is not allowed,” doesn’t seem to specify whether the ban is only for female characters wearing such attire, or if guys scandalously naked from the knees down are also considered an affront to public morals. If so, it seems like this would be a major roadblock for several sports titles.
▼ My God, have they no shame!
▼ Hmm….do the guys with knee-high socks get a pass?
Oddly enough, while shorts, regardless of length, are a no-go, apparently skirts are A-OK. We also don’t spot anything in the notice that prohibits one-piece bathing suits, either. By that logic Koei Tecmo should be able to sell copies of its sports/swimsuit ogling simulator Dead or Alive Xtreme Beach Volleyball, as long as it recodes the wardrobe selection to make it look like the game is set in the mid 1980s.
The notice, which went on to inform developers that “Bodily touching between men and women in games is completely prohibited,” prompted the following musings from Internet users in Japan:
“Wait, men and women can’t touch each other? There go fighting games.”
“Is Mario not allowed to save Peach, then?”
“Does this mean no more bikini breastplates in Chinese online RPGs?”
“I’m glad I was born in Japan.”
“I think Japanese game companies should clean up their act and produce less sexually-themed content, too.”
“So….gay and lesbian touching is OK?”
We realize software publishers have probably been left reeling by the announcement and potential loss in revenue. That said, there’s no business crisis that isn’t also an opportunity, and by jumping through the dual loopholes that seemingly allow same-sex touching and non-midriff exposing swimwear, there’s the chance to make even more money off the lucrative young male gamer market by greenlighting production of a new game that incorporates both those elements. We’ll even be so bold as to suggest a title: Lesbian One-Piece Tickle Fighter.
Source: Jin
Insert images: Meristation, Just Push Start



China announces new three-hour-a-week video game limit for kids
Gamers rejoice! China temporarily lifts 14-year ban on foreign video games consoles
Chinese Communist Party tries to spit the straight skinny in its rap about China, Taiwan 【Video】
Chinese teenager wows the Internet with his awesome fight-scene animation【Video】
Lawyers say Japanese video game ban for kids violates constitution, call for abolition
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Chinese man tries to smuggle turtle through airport security by disguising it as a hamburger
Man in China says he likes Pokémon’s Team Rocket on social media, company makes him issue apology
It’s official! The Sony PlayStation is coming to China
Japanese prefectural government passes video game ban limiting kids’ daily play, smartphone time
Chinese mom thinks airline’s toilet is too small, makes her son poop in the rear cabin
Taiwanese crane games with bikini women inside spark controversy【Video】
【TGS 2012】 Where Have All the Chinese Gone?
We ventured into a hidden gem of a Chinese Internet cafe in downtown Tokyo【Pics】
Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
Chinese social media game features a host of familiar western celebrity faces
New toothpick crossbow toy from China is so dangerous, it’s already banned 【Video】
Does Tokyo need a legal limit on kids’ video game playing time? Governor gives opinion
Monster Hunter movie gets pulled from Chinese theaters in less than a day over “knees” pun
Free anime-style adult video game being given away to keep people inside in virus outbreak China