We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
On their website, the group’s other wonderfully quirky projects include replacement Christmas tree needles! These are some clever people we’re dealing with here.
▼ First up, it’s a pizza snack! If you will buy something called a “pizza snack”, though, you probably deserve this.
▼ This next one belongs on cakewrecks, really.
▼ Noticeably devoid of hacksteak.
▼ 45 percent vegetables! … Apparently.
▼ Red onion soup! Not so red in real life, though.
▼ A choc chip bun with barely any chips…
▼…and a “cream filling” cake that’s painfully low on cream filling.
▼ To be fair, if you’re going to eat pasta from a can, you should probably keep your expectations low anyway.
▼ I think they got the font size the wrong way round on the words “milk” and “rice”.
▼ Sweet and sour…something.
▼ That is some fancy packaging for some sad-looking mortadella.
▼ Eintopf is a type of German stew! Just add, er, ingredients.
▼ At least the rightward-sloping bun is the same as the adverts.
The project’s website states that all the products were eaten after the photos were taken. While I applaud their efforts to avoid waste, I doubt that chowing down on all 100 disappointing-looking food items made for a very fun after-party.
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Nicolas Cage meets Gachapin and a world record is broken at Osaka Comic Con 2025
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Nicolas Cage meets Gachapin and a world record is broken at Osaka Comic Con 2025
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Pikachu-ear engagement rings and Pokémon wedding rings for him and her can now be yours【Photos】
Coffin meditation sessions being offered by Tokyo relaxation parlor
Cherry blossoms blooming on new sakura Air Jordans from Nike【Photos】
Enjoy a Pokémon tea ceremony with new matcha goods featuring Poltchageist and Sinistcha
The etiquette rules for visiting Shinto shrines in Japan
Retailer Muji converts all plastic beverage bottles into aluminum cans
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Leave a Reply