
A few weeks after the sudden and tragic eruption of Mt. Ontake, search-and-rescue teams have gradually become simply “search teams” and many families still await increasingly certain bad news.
Beyond loved ones, disasters like this often have a reverberating effect which reaches far out to places we don’t often see. One such place is Kiso, a highland town located roughly 10km away from Mt. Ontake which suffered no adverse effect to business or life during the eruption.
As a town which relies on tourism, the people of Kiso would like to tell you that their town is perfectly safe and just as beautiful as ever. But with so many still mourning the loss of life at Mt. Ontake, every time the people of Kiso try to make it plain that they’re open for business, people call them “despicable” and “heartless.”
Kiso City, like many parts of Nagano, makes a considerable amount of revenue from tourists wanting to see the changing of the autumn leaves. Kiso deals with annual heavy rains during the summer which makes the autumn visitors that much more valuable.
After the eruption on 27 September, Kiso’s already well-booked accommodations started seeing cancellations steadily come in. Since none of that disaster actually affected the area, the Kiso tourism board took to Twitter to notify people that everything was business as usual there and there was nothing to fear.
However, although not unanimous, there were a considerable number of people commenting on these updates, saying that the Kiso Tourism Association was either “unscrupulous to the families of victims and missing people” or treacherous for “calling people to a dangerous place pretending its safe.” Since then they have refrained from making such statements via their Twitter account.
A message was then posted on the Kiso website stating that all businesses in the area, hot springs included, were completely unaffected by the Ontake disaster, but that too resulted in several angry phone calls and emails a day. Complaints again accused Kiso of trying to either capitalize on the grief of victims’ families or lure people into their “deathtrap” of a town.
▼ Nakasendo which once helped to connect Kyoto and Edo (Tokyo) runs through the area.
Of course, the Kiso Tourism Association were not looking to make extra profit off of the eruption. They simply wanted people who planned on visiting to know things were still safe. Soon after the eruption, most, if not all, of the seasonal events in the area were canceled out of respect to those lost or missing in the disaster and their loved ones. Unfortunately, those cancellations seemingly served only fuel people’s suspicions that Kiso might have become an ash-covered wasteland.
And that’s where things stand now. The Town Hall and Tourism Association are currently busy fielding questions ranging from “Would I need to wear a face mask if I visit?” to “How can you live with your despicable selves?” while few people are actually setting foot in the area. So, in addition to all this added misery, they will probably also experience the worst financial year in a long time.
As a result there’s a weird feeling in the air of Kiso, with feelings of anger and frustration but with nothing to really be angry or frustrated at. They can’t be angry at the people who felt they were defending the Mt. Ontake victims and their families by criticising the town’s posts online. Getting angry at a volcano won’t get them very far either. Their only remaining option is to sit in silence and wait out the quiet autumn and winter.
Source: Livedoor News via Itai News (Japanese)
Images: Kiso Town


Everything you need to know about climbing Japan’s second-highest volcano
Journalism at its worst? Mt. Ontake hiker pestered for information on Twitter
Mount Ontake: some hikers “died taking photos of the erupting volcano”, pathologist says
Geographical Survey Institute posts 184 images of Mount Ontake eruption online
Predicting Japan’s next big earthquake–should we worry? Probably
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mount Aso: I heard you like volcanoes, so I put some volcanoes in your volcano【Photos】
Japan’s beautiful “suicide forest” sees increase in sightseers as it tries to shake its dark image
Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
Mt. Koya planning to instate visitor’s tax to cope with huge tourist numbers
Take a trip down south in Japan — five hidden gem places to visit in Kyushu
Bad-mannered tourists cause chaos at new Mt Fuji viral photo spot, city erects fence to stop them
What pandemic? Onsen towns, hiking trails and theme parks packed with crowds on four-day weekend
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line