
One of the first things you notice when you come to Japan is how great everybody looks. The guys all know how to wear a suit, and the ladies dress conservatively and stylishly. In fact, it’s a well-known phenomenon that many foreigners who arrive in Japan for a prolonged stay will, within a few weeks, start smartening themselves up as a direct result of the example set by fashion and beauty-conscious Japanese.
But a shocking and kind of sad survey has revealed that in terms of being happy with their looks, the people of Japan are actually ranked bottom in the world…
The survey, conducted by German market research company GfK and which asked a total of 270,000 people aged 15 and older to rate their own looks, revealed that of the 22 countries surveyed, Japan ranked lowest in terms of overall satisfaction with one’s own physical appearance.
Mexico ranked number one for self-confidence, and China was somewhere in the middle. Turkey, Brazil, and Ukraine also ranked highly.
Interestingly, 55 percent of all polled participants answered that they were “quite satisfied” with their looks, and only 3 percent answered that they were “not at all satisfied.”
Sadly, 38 percent of Japan’s participants reported being “not at all satisfied” or “not very satisfied” with their appearance. This seems strange in a country where people often put a great deal of time and money into grooming themselves, but perhaps the bar is simply set higher here, with such a premium being placed on personal attractiveness.
▼ Why are Japanese people so hard on their looks?
For a little extra context, Britain also ranked low in terms of self-confidence with 20 percent of those surveyed rating themselves as “not at all satisfied” or “not very satisfied” with their own appearance. Russia, South Korea, Sweden and Australia also ranked low with 19 percent. Brits may be self-deprecating by nature, and with its reliance on cosmetic enhancements South Korea is an unsurprising addition to the list, but we’re still a little surprised by some of these figures.
You can see an easy-to-understand infographic with all of this data on the GfK website here. Where does your country rank?
Source: Livedoor News via Hachima Kikou, Yahoo! Finance UK, GfK
Main image: Flickr – istolethetv


Many young Japanese people aren’t drinking sake these days
Japanese women want men to get rid of their body hair, according to a recent survey
7-Eleven Japan’s sakura sweets season is underway right now!
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Fives places around Japan to appreciate the plum blossoms this season
Here are the top ten foodie factory tours for the fall throughout Japan
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
First-ever live-action Pokémon-themed TV drama on the way with former idol singer starring
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says