
The Sagemon Girls are here to introduce their wonderful, little-known city to you!
Yanagawa City in Kyushu isn’t on everyone’s list of places to visit when they come to Japan. In fact, we wouldn’t be all that surprised if you’d never even heard of the place. But although it doesn’t have the sprawling cityscape of Tokyo, nor the deep, rich history of Kyoto, Yanagawa certainly has its own magic and wonder.
In recent years, tourism to Yanagawa has risen quite sharply, with an estimated 1.2 million people having visited last year alone. To help make sure this trend continues, two organizations in the city have come together to create a promo video titled “Sagemon Girls” to promote their fantastic town.
One of the many attractions of Yanagawa is the 470 kilometers (292 miles) of canals that stretch throughout the city. A popular activity is to hop in a boat that floats through the canal and see the city from this unique point of view.
Yanagawa is also the birthplace of two greatly revered men. The first is Kitahara Hakushu (1885–1942), one of the most popular poets from modern Japanese literature whose collection of poems and children’s songs continue to entertain to this day. The second is Kotoshogiku Kazuhiro, who on January 24, 2016 became the first Japanese-born sumo wrestler in 10 years to win a top-division tournament.
But who are the Sagemon Girls, and what is “sagemon”? One of the most famous celebrations in Japan is Hina Matsuri, a festival for girls where beautiful dolls symbolizing royalty are proudly put on display. In Yanagawa, in addition to displaying these dolls, the citizens also display sagemon, gorgeous handmade balls that are hung next to the hina dolls. In fact, when a baby girl is born, the relatives will begin sewing these beautiful crafts in order to display them on the baby girl’s first Hina Matsuri.
The Sagemon Girls are clearly the obvious choice for who best to represent the city. With their adorable faces and matching hair styles decorated with the lovely sagemon balls, they take viewers through the city to all their favorite places and introduce you to some delicious local food.
We’re sure that all these beautiful images have convinced you to put Yanagawa on your travel bucket list by now. Perhaps if you call the city ahead of time and tell them the Sagemon Girls convinced you to visit, you might be able to arrange a sightseeing tour from one or all three of them.
Source: Japaaan Magazine
Images: YouTube/Yanagawa Film Commission









Hatsune Miku becomes classic hina doll to show girls they don’t have to get married to be happy
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
The top 12 incomprehensible school rules, as chosen by high school students
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Tinder just opened a convenience store in Japan, aimed at adults only
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan now has ramen machines…but only at 41 stores
Japan releases new ramen sandwiches… that don’t taste like ramen
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa