
Kirin’s fresh take on bottled green tea turns our expectations, and frowns, upside down.
There are dozens of brands of bottled green tea available in convenience stores and vending machines here. Since people in Japan don’t add sugar, cream, lemon, or any other flavorings to their green tea, it might seem like one brand should taste the same as any other, but the specific type of tea leaves used, where they’re grown, and how they’re prepared can all impact the flavor.
Among the most commonly found brands, Kirin’s Namacha has always been a big seller, but as of March 22 the company is changing the recipe. The exact details of how are shrouded in trade secrecy, but we snagged a bottle ahead of the official launch date and turned it over to Meg, one of our Japanese-language correspondents who has a special fondness for Japan’s favorite non-alcoholic beverage.
The new Namacha is new on the outside too, as it comes in a classy plastic bottle that, at first glance, looks like it’s made of glass. Before twisting the cap off. Meg turned the bottle upside down and gave it a few light shakes, which she’d heard improves the flavor.
And because RocketNews24 runs on the principle that anything worth doing is worth overdoing, some of the rest of the team pitched in.
▼ Umm…thanks, guys.
Like its container, the updated Namacha itself has a new look. Whereas the old version was mostly transparent with a vague yellowish tinge, the new version is an opaque green.
▼ New on the left, old on the right.
So, is the new Namacha an improvement on the old one? In Meg’s opinion…
…definitely!
Namacha has always been refreshing and light, but to Meg, Japanese tea needs a little substance to it too. Like its predecessor, the new Namacha still has plenty of sweet (by tea standards) notes to it, but it’s also now got a pleasing finish with a touch of bitterness and a refined aroma.
▼ As a matter of fact, it was so refined she decided to pour what was left into a Japanese-style teacup.
With winter finally done, and Namacha priced at just 140 yen (US$1.25) a bottle, we can easily see ourselves cooling off with some on a warm spring afternoon in the park, or after the next time we work up a sweat hanging one of our coworkers by his ankles while researching an article.
Images ©RocketNews24
[ Read in Japanese ]











Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
This green tea soda from Shizuoka in a sense betrayed us, but also placated us【Taste test】
Alcoholic tea ceremony? We try Suntory’s new matcha green tea liquor 【Taste test】
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Japan’s favorite popsicles add multilingual packaging to better connect with foreign tourists
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sweet dreams are made of cheese at this all-you-can-eat cheese and doria restaurant
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Does Japan’s green tea white wine taste like tea, wine, or something else entirely?【Taste Test】
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Twist-cap matcha is the freshest bottle of tea you’ll ever get at a Japanese convenience store
Japan’s finest green tea, now available in bottled form at an eye-popping price
Japan’s Oi Ocha green tea keeps going upscale with new bottled matcha costing 1,000 yen a bottle
Brand-new premium sake Kit Kats are out in Japan, and they’re amazing【Taste test】
We spill the tea–a guide to all of Japan’s Gogo no Kocha Milk Teas sold in the wintertime
New canned cocktail designed to perfectly pair with Japanese food, created with AI【Taste test】
Green tea continues to go alcoholic with new matcha liqueur from Suntory
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Melon Dr. Pepper appears in Japan, but is it just what the doctor ordered?【Taste test】
From tea field to teacup: How do you make green tea from freshly picked tea leaves?
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea