
Kirin’s fresh take on bottled green tea turns our expectations, and frowns, upside down.
There are dozens of brands of bottled green tea available in convenience stores and vending machines here. Since people in Japan don’t add sugar, cream, lemon, or any other flavorings to their green tea, it might seem like one brand should taste the same as any other, but the specific type of tea leaves used, where they’re grown, and how they’re prepared can all impact the flavor.
Among the most commonly found brands, Kirin’s Namacha has always been a big seller, but as of March 22 the company is changing the recipe. The exact details of how are shrouded in trade secrecy, but we snagged a bottle ahead of the official launch date and turned it over to Meg, one of our Japanese-language correspondents who has a special fondness for Japan’s favorite non-alcoholic beverage.
The new Namacha is new on the outside too, as it comes in a classy plastic bottle that, at first glance, looks like it’s made of glass. Before twisting the cap off. Meg turned the bottle upside down and gave it a few light shakes, which she’d heard improves the flavor.
And because RocketNews24 runs on the principle that anything worth doing is worth overdoing, some of the rest of the team pitched in.
▼ Umm…thanks, guys.
Like its container, the updated Namacha itself has a new look. Whereas the old version was mostly transparent with a vague yellowish tinge, the new version is an opaque green.
▼ New on the left, old on the right.
So, is the new Namacha an improvement on the old one? In Meg’s opinion…
…definitely!
Namacha has always been refreshing and light, but to Meg, Japanese tea needs a little substance to it too. Like its predecessor, the new Namacha still has plenty of sweet (by tea standards) notes to it, but it’s also now got a pleasing finish with a touch of bitterness and a refined aroma.
▼ As a matter of fact, it was so refined she decided to pour what was left into a Japanese-style teacup.
With winter finally done, and Namacha priced at just 140 yen (US$1.25) a bottle, we can easily see ourselves cooling off with some on a warm spring afternoon in the park, or after the next time we work up a sweat hanging one of our coworkers by his ankles while researching an article.
Images ©RocketNews24
[ Read in Japanese ]











Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Alcoholic tea ceremony? We try Suntory’s new matcha green tea liquor 【Taste test】
This green tea soda from Shizuoka in a sense betrayed us, but also placated us【Taste test】
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Yakuza members arrested for building a road on mountain they don’t own
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese government sets up new group to deal with trading card boom
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Does Japan’s green tea white wine taste like tea, wine, or something else entirely?【Taste Test】
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Twist-cap matcha is the freshest bottle of tea you’ll ever get at a Japanese convenience store
Japan’s finest green tea, now available in bottled form at an eye-popping price
Japan’s Oi Ocha green tea keeps going upscale with new bottled matcha costing 1,000 yen a bottle
We spill the tea–a guide to all of Japan’s Gogo no Kocha Milk Teas sold in the wintertime
Brand-new premium sake Kit Kats are out in Japan, and they’re amazing【Taste test】
New canned cocktail designed to perfectly pair with Japanese food, created with AI【Taste test】
Green tea continues to go alcoholic with new matcha liqueur from Suntory
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Melon Dr. Pepper appears in Japan, but is it just what the doctor ordered?【Taste test】
From tea field to teacup: How do you make green tea from freshly picked tea leaves?
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
Drink Green! We check out the amazing “Green Tea Party” presented by Isetan and Ito En! 【Pics】
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】