
This flipbook animation will have your heart doing flips right along with it.
At this point, we’re used to Japanese commercials turning us into puddles of tears, with Toyota and Pampers in particular giving our heartstrings a good plucking.
But there’s one place we didn’t expect to have our emotions taken for a roller coaster ride: a city’s promotional animation.
Tsurugashima City in Saitama Prefecture recently put out a promotional, animated video on their Facebook page in an effort to get the word out about their city and increase tourism.
Will it be effective? Let’s take a look at some of the highlights of the clip. There’s no dialogue, only music, and though most of the text is understandable through context, we’ve provided some translations below.
▼ We start off with a boy who’s not looking too happy about moving to Tsurugashima City. Geez, not a great way to start off your city promotion, guys.
▼ And then he gets caught in the rain! Talk about having a bad day….
▼ But then he finds a doll in a puddle…
▼ …which happens to belong to a girl.
▼ She tells him all the great things about Tsurugashima City, like koinobori (carp streamers flown on Children’s Day) and flowers…
▼ The blooming sakura…
▼ And their crazy dragon parade! What a place to live!
▼ And hey, as it turns out, the girl’s family lives right next door.
▼ The two of them grow up together and fall in love.
Wow, what a great ending to a-
▼ What?! The girl’s father is being transferred to another prefecture?!
▼ Tsurugashima City… my heart was not prepared for this!
Want to see how the emotional roller coaster ends? Then check out the full video below!
It may not have gotten you to jump up and take the next plane to Tsurugashima, but we’d be surprised if you didn’t get at least a tingle of excitement thinking about visiting and seeing all the places in the animation.
Source/images: Facebook/Tsurugashima City












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