This flipbook animation will have your heart doing flips right along with it.
At this point, we’re used to Japanese commercials turning us into puddles of tears, with Toyota and Pampers in particular giving our heartstrings a good plucking.
But there’s one place we didn’t expect to have our emotions taken for a roller coaster ride: a city’s promotional animation.
Tsurugashima City in Saitama Prefecture recently put out a promotional, animated video on their Facebook page in an effort to get the word out about their city and increase tourism.
Will it be effective? Let’s take a look at some of the highlights of the clip. There’s no dialogue, only music, and though most of the text is understandable through context, we’ve provided some translations below.
▼ We start off with a boy who’s not looking too happy about moving to Tsurugashima City. Geez, not a great way to start off your city promotion, guys.
▼ And then he gets caught in the rain! Talk about having a bad day….
▼ But then he finds a doll in a puddle…
▼ …which happens to belong to a girl.
▼ She tells him all the great things about Tsurugashima City, like koinobori (carp streamers flown on Children’s Day) and flowers…
▼ The blooming sakura…
▼ And their crazy dragon parade! What a place to live!
▼ And hey, as it turns out, the girl’s family lives right next door.
▼ The two of them grow up together and fall in love.
Wow, what a great ending to a-
▼ What?! The girl’s father is being transferred to another prefecture?!
▼ Tsurugashima City… my heart was not prepared for this!
Want to see how the emotional roller coaster ends? Then check out the full video below!
It may not have gotten you to jump up and take the next plane to Tsurugashima, but we’d be surprised if you didn’t get at least a tingle of excitement thinking about visiting and seeing all the places in the animation.
Source/images: Facebook/Tsurugashima City
Tokyo government teams up with Japanese rapper to promote roller coaster subway system【Video】
No screaming allowed on Japanese roller coasters, and new video shows it can be done【Video】
Final Fantasy Universal Studios Japan VR roller coaster shown off in cool rider experience videos
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
Spirit of Ghibli lives on in gorgeous short anime promoting locally-sourced Japanese food 【Video】
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
What’s inside Japan’s super-rare, super-popular Nara bread?
Sanrio’s best-loved butthole defies physics in adorable sumo collaboration[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
McDonald’s Japan now has Hello Kitty and Pompompurin drinks on the menu
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Nephew receives SD card after his uncle passes away, finds treasure trove of gems from the past
New Japanese-made Godzilla movie announced, looks to be first direct sequel since 1999
Collection of Osamu Tezuka’s erotic animal manga sketches published for first time, available now
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says