This short video from Pampers Japan takes a moment to celebrate not just baby’s, but mother’s first birthday. It sounds a little bit cheesy, and yes, it was ultimately made by a multinational company promoting their brand of nappies (or diapers in non-British parlance), but it is nevertheless insanely moving, and we challenge you not to cry, or at least tear up, while watching it.
While these young mothers were taking their babies for their one-year check-up, with the help of their husbands the Pampers team set up a mini photo gallery in the hallway for them to discover on their way out. Accompanied by thank-you messages from their husbands, the photos documented baby’s first 12 months of life and reminded the women of how much they have achieved in their first year as mothers.
If your eyes remain dry the whole way through this video, then you’re far stronger than anyone at the RocketNews24 office!
▼ In case of fluid leaking from eyes, stare at this happy little baby until it stops.
Have a great weekend, everyone!
Source: YouTube – Pampers Japan h/t Kotaku US
Feature image: YouTube
Japanese mom’s don’t-touch-my-baby-stroller sign stirs up debate【Video】
This dog has so much love for his human baby housemate that it’s making us cry 【Video】
Mom gets BIG surprise with help from Nissan 【Video】
Hey, you! Perk up and watch this video of baby ducks on a slide
Newborn baby sand cat totally melts hearts across Japan【Video】
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan now has “edible cat fur” for people who really love felines
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Mos Burger adds Kandy Tea Milk to the menu and Japanese social media is here for it
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Baby tanuki prompts adorable standoff as it tries to get into Tokyo art museum【Videos】
Sinister cat trips up toddler walking past【Video】