People in Japan responded to the remark with a heartwarming hashtag that immediately went viral, showing support for the Tohoku region.
Masahiro Imamura, the Japanese cabinet minister in charge of reconstruction in the devastated Tohoku region following the 2011 tsunami and Fukushima disaster, made news recently after shouting at a Japanese journalist and storming out of a press conference while wearing an Evangelion anime necktie.
After apologising for the incident, Imamura made headlines again on Wednesday, this time for saying “It’s a good thing it (the tsunami) was in Tohoku, because if it had hit Tokyo there would have been massive damage”. Imamura was forced to resign after making the insensitive remark, with the Prime Minister apologising to the nation and the people in the affected region.
The offensive statement, which contained the Japanese words “東北でよかった” (“Tohoku de yokatta”, meaning “It’s a good thing it was in Tohoku”), quickly made news around the country through television, radio and newspaper reports. On social media however, people decided to bond together in response, using the hashtag #東北でよかった to show their support for the region with images that served as better representations of the statement “It’s a good thing it was in Tohoku”.
▼ For this Instagram user, a beautiful stretch of sakura in Aomori Prefecture is one of the many good things from Tohoku.
This Twitter user took the opportunity to remind everyone of the amazing rice field art produced in Aomori.
田舎館村の田んぼアート、2016年版。展望台からカメラで撮る程度だと全容が入りきらなかった凄いヤツ #東北でよかった pic.twitter.com/VKwMekj1No
— 菓子屋 (@cokieshop) April 25, 2017
The famous Aomori Nebuta Festival, one of Tohoku’s “Three Big” festivals, featured heavily as one of the great things to happen in the region.
▼ Another of the Three Big Tohoku festivals is the Tanabata Festival in Sendai.
Japanese Olympic gold-medal winning ice skater Yuzuru Hanyu also hails from Sendai Prefecture in Tohoku.
This stunning shot of Ginzan Onsen in Yamagata Prefecture is definitely one of the great things about Tohoku.
▼ As are the snowy slopes of Yamagata’s Zao Onsen Ski Resort.
This Fukushima devotee reminded us of the beautiful story of the hula-dancing troupe who saved the town of Iwaki City and inspired a popular movie.
▼ From bowls of Wanko Soba in Iwate Prefecture…
▼ To the fresh cherries of Yamagata Prefecture…
With all this love for the region, we’re sure Sendai’s feudal warlord Date Masamune would be looking down in pride at the gesture of support from people around the country.
Six years may have passed since Tohoku was hit by the disaster, but people around the country have not forgotten the cataclysmic events that happened on that day.
Despite the Reconstruction Minister’s gaffe, the heartwarming response of support for Tohoku from people online has only served to remind us of all the beauty the region has to offer. If you have any photos from the area, you can show your support by adding your image to the growing collection with the hashtag #東北でよかった. It truly is a beautiful region!
Source: Net Lab
Featured image: Instagram/g.yoshimura

If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
Town destroyed by 2011 earthquake and tsunami creates anime based on stories of residents
Pokémon GO helping tsunami-damaged communities in Japan recover with cool promotion going on now
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
We almost cried on our first visit to this under-the-radar budget Italian restaurant in Japan
Starbucks Japan unveils the new Soupuccino
Maker of Japan’s first crane machine is looking for a working model, offering 100,000-yen reward
Cup Noodle Sodas: Culinary innovation or beverage abomination?
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
Japanese government will check and judge new baby name pronunciations, presents guidelines
The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
Japanese military called in to deal with increasing bear attacks in rural prefectures
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
New Kyoto experience package lets you film epic samurai battles with your friends
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Tokyo all-you-can-eat senbei deal is perfect for newbies to the world of beloved Japanese snacks
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Studio Ghibli releases new anime tea and mugs in Japan
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Leave a Reply