People in Japan responded to the remark with a heartwarming hashtag that immediately went viral, showing support for the Tohoku region.
Masahiro Imamura, the Japanese cabinet minister in charge of reconstruction in the devastated Tohoku region following the 2011 tsunami and Fukushima disaster, made news recently after shouting at a Japanese journalist and storming out of a press conference while wearing an Evangelion anime necktie.
After apologising for the incident, Imamura made headlines again on Wednesday, this time for saying “It’s a good thing it (the tsunami) was in Tohoku, because if it had hit Tokyo there would have been massive damage”. Imamura was forced to resign after making the insensitive remark, with the Prime Minister apologising to the nation and the people in the affected region.
The offensive statement, which contained the Japanese words “東北でよかった” (“Tohoku de yokatta”, meaning “It’s a good thing it was in Tohoku”), quickly made news around the country through television, radio and newspaper reports. On social media however, people decided to bond together in response, using the hashtag #東北でよかった to show their support for the region with images that served as better representations of the statement “It’s a good thing it was in Tohoku”.
▼ For this Instagram user, a beautiful stretch of sakura in Aomori Prefecture is one of the many good things from Tohoku.
This Twitter user took the opportunity to remind everyone of the amazing rice field art produced in Aomori.
田舎館村の田んぼアート、2016年版。展望台からカメラで撮る程度だと全容が入りきらなかった凄いヤツ #東北でよかった pic.twitter.com/VKwMekj1No
— 菓子屋 (@cokieshop) April 25, 2017
The famous Aomori Nebuta Festival, one of Tohoku’s “Three Big” festivals, featured heavily as one of the great things to happen in the region.
▼ Another of the Three Big Tohoku festivals is the Tanabata Festival in Sendai.
Japanese Olympic gold-medal winning ice skater Yuzuru Hanyu also hails from Sendai Prefecture in Tohoku.
This stunning shot of Ginzan Onsen in Yamagata Prefecture is definitely one of the great things about Tohoku.
▼ As are the snowy slopes of Yamagata’s Zao Onsen Ski Resort.
This Fukushima devotee reminded us of the beautiful story of the hula-dancing troupe who saved the town of Iwaki City and inspired a popular movie.
▼ From bowls of Wanko Soba in Iwate Prefecture…
▼ To the fresh cherries of Yamagata Prefecture…
With all this love for the region, we’re sure Sendai’s feudal warlord Date Masamune would be looking down in pride at the gesture of support from people around the country.
Six years may have passed since Tohoku was hit by the disaster, but people around the country have not forgotten the cataclysmic events that happened on that day.
Despite the Reconstruction Minister’s gaffe, the heartwarming response of support for Tohoku from people online has only served to remind us of all the beauty the region has to offer. If you have any photos from the area, you can show your support by adding your image to the growing collection with the hashtag #東北でよかった. It truly is a beautiful region!
Source: Net Lab
Featured image: Instagram/g.yoshimura

If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
Town destroyed by 2011 earthquake and tsunami creates anime based on stories of residents
Pokémon GO helping tsunami-damaged communities in Japan recover with cool promotion going on now
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Starbucks adds new Fruit Gummy sweets to stores in Japan
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events