
A step towards same-sex marriages being officially recognised throughout Japan?
With same-sex partnerships now officially recognised in some parts of Japan, a number of companies have made public announcements in support of greater LGBT rights and awareness within their corporations and in society in general. On the heels of Panasonic’s announcement last year, beer and soft drinks giant Kirin Holdings, Ltd. has announced a change to its guidelines to ensure there is no discrimination based upon sexual orientation or gender identity, and to recognise employees’ same-sex marriages from the start of this month. Common-law marriages will be similarly recognised.
Company rules regarding things like condolence leave, company housing, and assorted benefits will be rewritten so that common-law or same-sex couples receive them in the same way as their married colleagues currently do. Medical leave will also be changed to allow time off for procedures such as hormone therapy, which were previously not covered. They have also announced they will be holding workshops to raise diversity awareness amongst employees and customers.
▼ Kirin has previously been praised by Japanese LGBT groups for their packaging collaboration with Japanese company Glico, which showed same-sex couples kissing.
新発売午後の紅茶 恋のティーグルトとポッキーミディ 恋のレモン、お好みのホモと百合がつくれる( ^ω^)楽しいお( ^ω^) pic.twitter.com/7Mlzw4lGDq
— 純 (@Jwntk__jp) February 16, 2016
The Kirin craft beer subsidiary Spring Valley Brewery also supported this year’s Tokyo Rainbow Pride event and had a booth there, with the rather catchy slogan that “both people and beers are all different, and are all good.”
While these are clearly positive changes and show a move in the right direction when it comes to equality, there is still a lot to be done. It’s fair to say that the support of large companies will go some way to influencing smaller companies and their workers in a trickle-down effect, although that may not create change as fast as some might like it.
While the LGBT community faces challenges all over the world, sometimes Japan can appear to have more hurdles than many other developed countries, as this commercial shows, and so these announcements, and those of housing organisations like Suumo, should be applauded. How about a beer to celebrate?
Source: Kirin
Top image: Flickr/Xiaojun Deng

Panasonic to recognize same-sex marriages of its employees starting this April
Same-sex couples to be recognized in Sapporo, Japanese city with population of around two million
Same-sex couples take Japanese government to court, request constitutional marriage rights
Tokyo’s Shibuya Ward to offer marriage certificates to same-sex couples
Okinawa’s capital city Naha officially recognizes same-sex partnerships
Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Enoshima’s magical night lantern festival is back this summer with spectacular views
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Survey shows foreigners’ desire to work in Japan long-term dropping, but that’s not the whole story
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Two Tokyo wards issue Japan’s first ever same-sex partnership certificates
Japanese cell phone provider gives same-sex couples with Partnership Certificates family discount
Japan releases results of its first national same-sex marriage survey
Nintendo Japan officially provides spousal benefits to same-sex partnerships
Takarazuka becomes fourth Japanese municipality to recognize same-sex partnerships
Tokyo’s Setagaya Ward to begin legally recognizing same-sex partnerships
Kirin Beer to begin service delivering kegs directly to your door, kegstands discouraged
Japan to stop brewing Budweiser beer this year…Wait, Japan makes Budweiser?!?
George Clooney appears in Kirin beer ad, sounds a bit like Batman when he speaks Japanese
Japanese Companies Expected to Still Be Around in 50 Years: No. 3 Japan Rail, No. 2 Honda, and No. 1…
Mie Prefecture to become first in Japan to ban outing LGBT individuals
Japanese company recognizes marriage with anime characters, provides family support benefits
Asahi Breweries to gift its over 3,000 employees with 30,000 yen each to eat out